Antony Costa might look like he’s taking a leaf out of Lisa Appleton’s book, however his topless beach stroll in freezing conditions is apparently more than a simple bid for attention.
The 36-year-old Blue singer and former Pop Idol contestant Zoe Birkett, 32, have teamed up for a new TV show.
While the star pair are keeping the details under wraps, Mirror Online can reveal it is all part of a new Channel 5 show called Beach Body Ready.
As part of the transformation process, the pair have stripped down to their swimwear to patrol the beach in Brighton, braving a far from warm five degrees centigrade.
"Well I’m here in Brighton and I’m all robed up and soon I’ll be taking this off, outside on the beach,” Zoe teased to fans on her Instagram stories.
"Very excited to tell you guys what’s going on. But yeah, it’s cold here! But you gotta do what you gotta do,” she laughed.
Antony also teased the project on his own social media channels, tweeting: "Up early…train to Brighton for a new project..all will be revealed ..it’s going to be great."
Antony has been praised in the past for his own weight loss achievements having undergone non-surgical liposuction and fat-freezing treatment last year.
Last year the star revealed he felt shamed into taking action over his expanding waistline after paparazzi photos of him looking somewhat portly went viral.
"I thought to myself, if this is how I am being seen then I need to change it. I want to be fit, active and healthy. I want to get jobs and I want to work. So I had to change,” he told Christine Bleakley on Lorraine last August.
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