Dove were forced to apologise after a Facebook advert gained a lot of backlash [Facebook/ NayTheMUA]
Beauty brand Dove has been forced to apologise after outcry over their latest Facebook advertising campaign.
The adverts comprised of three images, showing a black woman removing her T-shirt to reveal a white woman with red hair underneath.
An additional image shows the white woman undressing into a woman with dark brown hair.
The clip has since been removed, but the images were captured by an American make up artist, who shared them to her Facebook and Twitter followers.
Dove apologised [Twitter/ Dove]
Following the removal of the advert, Dove, which is owned by Unilever tweeted: “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully.
“We deeply regret the offense it caused [sic].”
Another statement added: “We have removed the post and have not published any other related content.
“We apologise deeply and sincerely for the offence that it has caused.”
Dove removed the post [Facebook/ NayTheMUA]
The image went viral, with over 10,000 shares and 1.4k comments.
“Who approved that and thought it was OK?” one Twitter user asked.
Another added: “How in the WORLD could you ever have thought this was acceptable in any stretch of the imagination?”