The bizarre stunt was part of an anti-ageing experiment for ITV series 100 Years Younger in 21 Days.
The show, which is voiced by Stephen Fry, shows a group of ageing celebrities trying to turn the clock and lose a collective 100 years from their face, body and brain.
In the latest episode, June, 91, had to wee into a filter and then rub the urine onto her face – in a bid to improve her skin.
But she wasn't alone – Shaun Ryder, Emmerdale's Claire King and Gogglebox's Sandra Martin were also given a douse of their own wee to rub on their faces and leave for 10 minutes before washing off.
However, some of the stars were not to happy about the unusual facial.
Claire wasn't too impressed, and could be heard saying: "I came up seven years older than I actually am.
"But if it involves putting urine on my face every day I will remain seven years older."
While Sandra was convinced it had a positive effect.
She said: "I can't believe this, my own p*** on my face. My face feels smooth.
"Now I'm addicted to my own urine on my face."
Viewers took to Twitter to joke about the wee facials, with one person writing: "Rub p*** on your face and you will look younger to others – only because they will be 10 ft away from you…"
Another joked: "Didn't think I'd be spending my Tuesday evening watching Dot Cotton rub a flannel of her own wee over her face".
Body Fixer's Cosmetic expert, Dr. Esho added: "Am I really watching celebrities massaging urine into their faces #100YearsYounger".
The ITV show challenges a group of celebrities to commit to a series of strange physical and mental treatments as they look to turn back nature's clock.
The four-part series takes the eight stars to Sardinia to work with Britain's leading longevity professor.
They have been undergoing strict diet and exercise changes and have even had to try out cow urine shampoo.
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