John Lewis’ advert last year featured Buster the Boxer [John Lewis]
Christmas wouldn’t be Christmas without the now-iconic festive adverts.
John Lewis in particular have made a name for themselves in the festive advertising market.
They started the trend back in 2007 but it wasn’t until 2011 that they first made a name for themselves with popular offering, The Long Wait.
The music chosen was The Smiths ‘Please, Please, Please Let Me Get What I Want’.
The John Lewis advert previously saw a man on the moon [John Lewis ]
Since then, their adverts have gone from strength to strength, and it may not be surprising when you discover how much money goes into the campaign.
On average, a reported £1 million goes into the advert itself.
An additional £6 million is spent on extra things such as buying TV airtime, and marketing.
According to an OK! Online poll from last year, 41 per cent of the 1,000 fans who voted opted for 2016’s advert, Buster The Dog as their all time favourite.
2013’s The Bear and the Hare came second with 17 per cent, followed by Monty the Penguin from 2014.
Want a reminder? You can watch all the John Lewis adverts here.