LIAM Payne was the boyband superstar who won over millions of fans with his pretty-boy looks and clean-cut image.
But in his bid to be taken seriously as a solo artist on the urban music scene, the One Direction singer has undergone an image overhaul.
It’s just shame for him that he is now being compared to Ali G, rather than Jay Z.
The once floppy-haired teen from Wolverhampton, who auditioned for The X Factor in 2010 with a Michael Buble song, has even given himself his own rapper moniker – Big Payno.
The name wouldn’t look out of place within the Staines Massive — along with Liam’s gold chains and garish tracksuits.
The 24-year-old, in a relationship with Cheryl, with him has even now turned to Instabragging about his lavish lifestyle.
But it backfired last week when Liam was forced to delete a cringeworthy post boasting about private jets.
He uploaded a picture of himself flipping the middle finger, with the caption: “You can only get jet lag from a jet the rest of y’all have got plane lag #NOF****.”
Liam, yet to release his debut solo album, deleted the picture but it still went viral.
Luckily for Big Payno, it will take more than a few poorly judged pictures for loyal One Direction fans, who are no doubt too young to remember Sacha Baron Cohen’s comic creation Ali G, to desert him.
Here, are a just a few of Liam’s more cringeworthy posts . . .