My middle school mall days were mostly filled with me begging my mom to take me to Abercrombie & Fitch to get the newest logo tees. The company’s branding was on point and half of my wardrobe said "A&F." Now, however, Abercrombie & Fitch’s new jeans are a must-have item because the brand has grown up right along side its millennial fan base.
Abercrombie & Fitch took a denim hiatus between 2002-2017, a 15 year break to be exact, but, thankfully, the separation didn’t last. 2018 brings the second year of the A&F-denim reconciliation and the pair couldn’t be happier (and neither could I). Abercrombie’s new denim collection has a mix of classic silhouettes as well as trendy, more colorful styles. Their online denim shop even has an outfit pairing tool that rivals Cher Horowitz’s in Clueless. What’s not to love?
Even cooler than the jeans themselves is how Abercrombie shot the campaign. The brand sourced all 30 of its "models" from Instagram – it’s all just real people who look d*mn good in their jeans. According to Elle, the men and women of the "Do it in denim" photoshoot were encouraged to be their own stylist and pick their favorite pieces to wear. It’s basically a bunch of friends hanging out in their favorite jeans and I’m getting FOMO, but a look at some of the denim they’re wearing might help to cheer me up.
High Rise Ankle Jeans in Medium Wash with Red Stripe
If you don’t want to go all blue with your denim look, a black jean jacket is a great alternative.
Check out the rest of the styles at Abercrombie’s denim shop online!
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