You’re about to be extremely jealous of all the kids in your life.
For the first time ever, net-a-porter is launching the chicest exclusive shop-in-shop of Gucci kidswear. The Gucci’s kidswear line, which ranges from baby to age 12, will be available on net-a-porter starting July 16th for six weeks only. The shop-in-shop is the online equivalent of a pop-up shop storefront — so if you see something you love for your little ones, add it to your cart immediately.
You can expect Gucci’s signature bold colors, animal printed sweaters, and classic logo pattern (a Kylie Jenner staple) on everything from playsuits, joggers, party dresses and babygros. There will also be small versions of some of the line’s best sellers, like fanny packs and fur lined loafers. Spoiler alert: you’ll want one of everything in your size, too.
“The kidswear pop-up on net-a-porter is such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci,” says Alison Loehnis, President of net-a-porter & Mr. Porter.
Along with the new shop comes a new campaigned inspired by Gucci’s “vintage aesthetic.” The campaign is the story of The Imagination Booth, and shows some stylish kids posting in front of a fantasy, fashion-forward photo booth. The cool kids are rocking bomber jackets, rainbow knits and signature Gucci slides.
This is the first step into kidswear for net-a-porter. Their brother brand, Mr. Porter, will also be launching a kidswear project soon.
Gucci Kidswear will be available at net-a-porter.com starting Monday, July 16th.
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