Holly Willoughby has got on board with the Love Island trend after admitting her obsession [Holly Willoughby/Instagram]
From an increase in flight bookings to Mallorca to millions giving up their social lives to watch the ITV2 show every night – no one was quite prepared for how popular Love Island would be.
Not only that, the most unlikely of people in life, including celebrities such as Stormzy, Jeremy Corbyn and even Liam Gallagher have been tuning into the show every night at 9pm.
And someone who has made no secret about her Love Island obsession is Holly Willoughby who is now encouraging us to bring the show into our wardrobes.
Jumping on the Love Island fashion bandwagon, the This Morning presenter did a rather unexpected get the look which paid tribute to the likes of Amber Davies, Camilla Thurlow and Kem Cetinay with their favourite quote, ‘on paper he’s my type’.
Love Island: The top is a bargain at £7.99 [New Look]
Wearing New Look’s bargain, £7.99 Love Island top, a laughing Holly captioned the black and white snap with a whole lot of love heart emojis and thanked the high street brand.
Of course, this got everyone very excited as fans flocked to buy the same one to complete their obsession with the series.
One fan commented: “We need these now!!”
Just as excited, another said: “If Holly Willoughby has it I definitely need it.”
New Look have launched their very own Love Island top and is sure to be a sell out [New Look]
In fact, the post racked up thousands of likes in minutes.
New Look aren’t the only ones turning Love Island into fashion though as the official shop has also got a collection of tops complete with the best phrases of this series.
Causing drama, Primark delighted Love Island fans by dropping a surprise collection based on quotes from the ITV2 show.
Primark’s line includes a range of quotes taken from this year’s contestants, including Marcel Somerville’s famous, ‘I used to be in Blazin’ Squad’.
Primark launch Love Island t-shirts [Primark]
Among the collection are also t-shirts reading ‘#muggy’, ‘I’ve got a text!’ and ‘100 per cent my type on paper’.
Love Island continues on ITV2 at 9pm.