The TV presenter, 38, sparked controversy after saying “it’s not all about coming out and getting teeth whitening deals”, in an interview with AOL Build last month.
But when you see how much money they make, we’re pretty sure we’d be doing the same thing.
OddsMonkey, an online betting service, has analysed the islanders Instagram accounts to calculate how much each of the 10 most followed contestants are earning through sponsored posts.
These are estimations and a variety of factors impact how much the reality star can charge per sponsored post – such as how often then do #ads, and whether they Instagram Story alongside the main picture.
Kem Cetinay, 21, is the top earning islander, earning £8,600 per post thanks to his two million followers.
The Dancing On Ice star appears to have a lucrative deal with Boohoo Man and regularly poses in their stylish wares.
Meanwhile, Chris Hughes, 25, has worked with Topman and McVities Digestives on their #TeamBanoffee campaign.
He makes £8,170 per post and has 1.9 million online fans.
The girls have boosted their bank accounts by working with fashion, beauty and fitness brands.
Amber Davies appears to have bagged a variety of clothing deals with the likes of Motel, Miss Pap, PrettyLittleThing and Rebellious Fashion.
Although many of her posts aren’t flagged as “ad” or “sponsored”, she offers her followers money off using personal discount codes.
The 21-year-old makes £6,880 per post thanks to her 1.6 million followers.
Olivia Attwood, who has 1.5 million online fans, is believed to make £6,450 per post.
She has flogged a hair spray that promises to both “volume and growth” as well as products from Iconic London’s make-up line.
“No matter the vibe, @iconic.london’s Illuminator always gives me that glow #iconiclondon #spon #illuminator,” she captioned one Insta post.
Caroline Flack praised Camilla Thurlow for “going on and using what she’s gained from the show and put it to go use” because of her charity work.
But even she’s using Instagram to up her bank balance. The 28-year-old has promoted Ecover UK cleaning products and Andrew Barton shampoos – earning £5,590 per post thanks to her 1.2 million followers.
Montana Brown, 22, told Cosmopolitan UK that "I never wanted to be paid to do sponsored posts, that isn’t what my aim is. A lot of the offers you get from companies to do sponsored posts are brands that I hadn’t even heard of, or brands I don’t wear.
“Your followers follow you to look into your personal life, so why would I promote companies and brands that I don’t believe in?
"That said, of course it is tempting. I’m offered around £5,000 a sponsored post, and I get messages every day on my Instagram [about paid for content].
"The smaller brands offer more money because it means they’re gonna get their name out there, and I think I get offered more money and more posts because I don’t have any on my page."
She has promoted Sugar Bear Hair vitamins and Abbott Lyon watches on Instagram. It’s thought she earns £5,160 per post thanks to her 1.2 million fans.
Meanwhile, glamour model Jessica Shears, 24, is rumoured to make £4,730 per Instagram post thanks to her 1.1 million followers.
She has promoted Nutri Buddy protein shakes, Secret Diva tan and Hairburst lash serum. She’s not afraid to pose in her undies or bikini to flog the products.
Gabby Allen, 26, has the least followers out of the girls – one million – but still makes £4,300 per post. She has promoted TopCashback websites, Hairburst products and Loving Tan lotion.
Meanwhile, Sam Gowland and Marcel Somerville have also jumped on the Insta-promote bandwagon.
Sam, 22, has flogged Lord Timepieces watches and Nutri Buddy shakes – posing alongside his Geordie Shore girlfriend Chloe Ferry in the snap. He has one million followers and is expected to earn £4,300 per post.
And Marcel, 32, has worked on campaigns for Captain Morgan and Boohoo Man. He has 945,000 followers and makes £4,063 per post.
Love Island 2017 Instagram Rich List
While the Love Island stars don't get paid a direct salary to appear on the show, ITV does supplement living costs, in addition to the free food and products. An ITV insider stated that: "We do make a contribution towards any loss of earnings."
And, 2016 Islander Malin Anderson revealed: "It was like £200 a week". So should the islanders stay in the villa for the two-month duration, they'll net around £1,800 by the time they exit.
Once they've left, stars can capitalise on their new found fame by raking in up to £10,000 for personal appearances.
The Sun revealed that for Love Island 2018, bosses are planning to take 10 percent of all future earnings for three years after the show has aired.
Love Island stars have been going from success to success, with Amber Davies picking up a £500k deal with Motel Rocks and Kem Cetinay starrring in Dancing On Ice.
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