People are in uproar over this beauty brand's latest campaign… but can you see what’s wrong with this picture?

Internet users have slammed South Korean fashion brand Stylenanda for “blacking up” a model’s hand in their latest advert.

The photo in question appears to show two models’ hand entwined wearing the same nail polish – with one fair-skinned and one dark-skinned to show how the product looks on both.

However, the company has been accused of darkening an Asian model’s hand, instead of casting a black model.

The giveaway sign? The palms are the same colour as the rest of the hand.

Palms and soles are scientifically a lighter colour than the rest of the body, due to humans having an extra layer of skin there as protection against foreign objects, and less melanin (pigment) is present as a result.

Keen-eyed Twitter users also pointed out that the interlinked pinkie fingers of the models are the same colour in the photos.

People were quick to take to social media to share their disappointment at the "diverse" campaign.

One wrote: “So we’re doing black face on hands now?”

Another commented: “When the graphic designer has never actually seen a Black hand irl.”

Meanwhile one user added: “Wait why is her palm so brown. Please don't tell me they ‘foundation-ed’ it dark?”

Fabulous Online has contacted Stylenanda for response and is awaiting a reply.

A make-up artist sparked outrage after posting a ‘blackface, slave’ tutorial on Instagram.

We previously told how an am-dram actor sparked a racism row after posting a pic of himself "blacked-up".

We also revealed that a school official caused uproar after dressing up in "blackface".

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