Primark is selling a doughnut cushion which looks just like Homer Simpson's favourite Krispy Kremes for £7…and shoppers are absolutely loving it

The comfy cushion looks just like the Krispy Kreme the yellow cartoon character is constantly snacking on, and it costs just £7. Oh crumbs!

Shoppers have been going wild for the new buy on social media, after Primark posted a pic of it on Instagram earlier this afternoon – which has already racked up 44,000 likes.

And you donut want to miss out on the new picture perfect item.

Sarah Wright tagged her mate in the post, writing: "we need the pillow for pre pics 100%", while a shocked filthy.alpaca commented: "THIS IS IN PRIMARK!?!?!?"

Ruby Horabin said: "i want it" and mytasteofmind added: "literally the dream!!!!"

The cushion is part of a selection of doughnut related homeware bits, including a duvet set and framed picture.

Prices start at £5 for the new line, so you can shop without risk of breaking the bank.

In more doughnut news, Krispy Kreme has FINALLY launched an official Simpsons doughnut – and it's about time.

While the brand is also selling doughnuts filled with NUTELLA… but there’s a catch.

And these are some of the world's weirdest foods, from sconuts to a hot dog stuffed crust pizza, so would YOU eat them?

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