But one brand is tackling the problem head on by releasing a sunscreen that doesn't leave an unflattering white hue to the skin.
Black Girl Sunscreen is a specially-formulated, mineral product for women of colour that is free of the chemicals that typically leave an ashy, white residue on the skin.
In other words, this SPF30 is a total gamechanger.
This must-have product is also comfortably weightless and contains carrot seed oil, almond oil and shea butter for added moisture.
The brains behind Black Girl Sunscreen Shontay Lundy writes on their official website that "black people don't normally wear sunscreen".
She added that she developed the product because she was "exhausted from the shortage and inefficient product for women of colour."
- Moisturizing Sunscreen Lotion, £14 from Black Girl Sunscreen – buy now
This groundbreaking product sits within an industry that mostly focuses on Caucasian skin-tones, despite the fact that non-white ethnicities will make up a third of the UK population by 2050.
While white skintones are traditionally seen as most at risk of developing skin cancer, a 2014 study by the American Academy of Dermatology found that the mortality rate among black people with melanomas is actually much higher.
This is due to the fact that many coloured people have not been told what SPF they should be wearing.
While it's certainly sad that it's taken this long to get black sunscreens on the market, we're grateful that they're finally here.
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