Not only have they completely stopped retouching models, they're also using models of all shapes and sizes.
- Curve Tie Side Bikini Bottom, £12, ASOS – buy now
ASOS are standing up against the world where retouching is the norm, and showing everyone what real women look like in their clothes.
One model in particular has been in the limelight, and that’s Vivian Eyo-Ephraim after a picture of her in a yellow ASOS bikini went viral on Twitter.
With people tweeting asking 'who is this mega babe?'.
The bikini top has already sold out (don't worry, ASOS has told us it's coming back) but you can still get the bottoms online now.
Shortly after the bikini picture went round, Natalia Lorenzo was spotted by one of the leading curve bloggers Callie Thorpe in a backless dress.
Callie took to Twitter to say ‘Look at this gorgeous model and her cute back rolls to show women that real life isn’t filtered’.
With 22.2k followers, Callie soon gained loads of support for ASOS ‘this is why I love ASOS’ and some followers have been giving a shout out to the model ‘Yas Queen you are beautiful inside and out’.
- Missguided Plus Pleated Maxi Dress, £35, ASOS – buy now
Everyone also now wants to find out if they can still get their hands on the frock, and the good news is the Missguided plus dress is available is sizes 16-24.
Here's hoping other fashion brands take note and ditch the fake filter in favour of supporting each and every woman of all shapes and sizes.
In other news, Primark is selling a £2 copy of Meghan Markle's ring.
Would you try out the side split jeans that everyone is talking about?
Also, here's how to wear this season's slip dress.
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