Want to be the next Willy Wonka? Swizzels are looking for someone to invent a new sweet for them

Swizzels is turning 90 – yes Drumsticks and Love Hearts have been around for nine decades – and to celebrate the firm offering fans something pretty special.

Swizzels are looking for sweet fans all over the nation to get involved and suggest a new product.

From flavours, to packaging and even the name you’ll be able to work alongside the product development team to make your idea come to life.

The winner will get a VIP tour of the Derbyshire factory and get to watch their new idea be made.


The new product development manager of Swizzels, Emma Herring told the Metro “We’re calling on our fans to come up with weird and wonderful flavour combinations or new twists on classic tastes.

The winner will get to see their ideas become a reality. Good luck!”

You can literally come up with any creation you like – want some inspiration? Check out the inspiration gallery on the Swizzels website, and you can also submit your entry here too.

Good luck everyone!

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