Look what you made her do: Taylor Swift opens up on snake motif

Taylor Swift has spoken publicly for the first time about embracing snake motifs in her music videos and on social media.

As fans have long expected, the imagery is a way of reclaiming Kim Kardashian’s infamous snake-emoji dig at the American pop star.

Taylor Swift arrives at the Met Gala.

"A couple of years ago, someone called me a snake on social media and it caught on," the pop star said in between sets.

"Then a lot of people were calling me a liar on social media. I went through some really low times as a result of it … I didn't know if I was going to get to do this anymore."

Swift said she eventually decided to take a stand instead of turning her back on fame and her music career.

"I wanted to send a message to you guys that if someone uses name-calling to bully you on social media – and even if a lot of people jump on board with it – that doesn't have to defeat you," she said. "It can strengthen you instead."

The first leg of Swift's Reputation tour starts in the US, before a quick side-trip to Europe. The pop star will make her way to Australia in late October, performing at Perth's Optus Stadium before shows in Melbourne, Sydney and Brisbane before she jets off to New Zealand and Japan.

Reputation's first single, Look What You Made Me Do, was released last August. It is biggest YouTube debut of all time, snaring more than 43 million views in just 24 hours.

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