This is a date to remember.
If one of your resolutions for 2018 was to find love, mark your calendars for Sunday, Jan. 7. Online dating sites like Match.com and PlentyofFish.com expect that this will be their busiest day of the year.
Plenty of Fish told Moneyish they’re predicting record signups for their site on this day — with more than 115,000 new people hunting for love with their help. Match.com data also shows Jan. 7 will likely be their busiest day. The website predicts a 42 percent spike in new people coming to the site looking for love beginning at 9 p.m. EST.
What’s more, people won’t just be signing up to date on Jan. 7 — they’ll also be engaging with potential suitors. Plenty of Fish told Moneyish they expect a 14 percent increase on the average daily rate for conversations initiated on the site.
Kate MacLean, a spokesperson for the site, says that this means Sunday, Jan. 7, may be the best day of the year to find love online.
Why is this day so popular? For one, it’s the first Sunday after the new year, and Sundays are a particularly popular day for online dating, MacLean explains. Plus, “the start of a fresh year symbolizes new beginnings, and singles may be feeling particularly excited and hopeful about the future,” she says. “Also, after spending the holidays solo and/or with family, and being asked the dreaded question, ‘Why don’t you have a partner yet?,’ many singles start off the year armed with a resolution to find love.”
Of course, with all those other people looking for love online on Sunday, you can bet that competition will be fierce. And that means you need to make your profile stand out.
Step one in that process: the photos, as these are often the first things a person sees. Relationship expert and author April Masini says you should “decide what kind of image or brand you want to project, and then before posting, ask yourself if the images and posts you’re putting up reflect that intention.” Plus, you should consider a professional photo, she adds, noting that selfies are often a no-no. But there are all sorts of ways to revamp your dating profile picture.
Once you’ve gotten noticed, conversation is the key to securing an in-person date. When you reach out, “don’t just say hey, hello or hi,” says Justin Lavelle, the chief communications officer for Been Verified — as “approaching someone with one of these boring, traditional salutations will get you a measly response rate.”
Instead, ask about their interests after reading their profile: “You’ll have a higher chance of connecting with someone if you use phrase like, ‘curious what,’ … ‘noticed that,’ ‘good taste,’ and ‘you mention,’” he says — all of which show you’ve looked at their profile and now are interested in them. But he adds, don’t write a too-long initial message — “‘Twitter-like’ messages, those that are 40 to 60 characters long, tend to have the highest response,” and make sure you use correct spelling and grammar.