Facebook is cracking down on lying advertisers: Firm launches new tool that allows users to review businesses after they make a purchase
- Facebook has launched new tools that aim to crackdown on bad businesses
- Now, users can leave reviews for businesses after they’ve purchased a product, where they can rate the experience and include detailed feedback
- Facebook reviews the posts and can ban offending businesses from advertising
- The firm said the biggest complaints concern shipping and misleading products
Facebook is cracking down on scammers.
The social media giant is launching a new tool that lets users report bad businesses that post false advertisements on Facebook and continue to have poor customer service after they’ve purchased an item.
The feature is rolling out globally beginning on Tuesday, Facebook says.
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Facebook is launching a new tool that lets users report bad businesses that post false ads on Facebook and continue to have poor customer service after they’ve purchased an item
‘Bad shopping experiences aren’t good for anyone,’ Facebook wrote in a blog post.
‘When items take a long time to arrive or don’t meet your expectations, it can cost you time and money’
‘And if these things happen after purchasing something from a business’ ad on Facebook, it can sour your overall impression of Facebook,’ the firm added.
Now, users can submit reviews of businesses that advertise on Facebook.
The firm can look through those reviews and, if enough complaints are filed, the offending business could be banned from running ads on Facebook.
The tool is aimed at reducing advertising abuse on Facebook’s platform.
Users can submit reviews of businesses that advertise on Facebook. According to the firm, users often complain about inaccurate shipping times and ads that misrepresent products
According to Facebook, users have frequently complained about ads that quote inaccurate shipping times and those that misrepresent products.
Facebook users can leave feedback for their viewed ads under the ‘Ads Activity’ tab, the company said.
From there, users can click on the ‘Leave Feedback’ button, which prompts a brief questionnaire and they’re given the option rate various ads.
Advertisers will be given a chance to improve before further action is taken, which might include a reduction in the amount of ads that particular business can run.
Facebook will also give suggestions on how the businesses can improve, such as greater transparency on shipping times and return policies.
‘We believe this tool will give people more confidence in the businesses they interact with and help hold businesses more accountable for customer experiences they provide,’ Facebook said.
According to Facebook, users have frequently complained about ads that quote inaccurate shipping times and those that misrepresent products. The new tool aims to combat that
The new advertiser feedback tools are Facebook’s latest effort to enhance user experience and engagement in the wake of the Cambridge Analytica scandal, which saw CEO Mark Zuckerberg testify in front of lawmakers in the US and UK about its data collection tactics
Facebook’s director of product marketing Sarah Epps told Business Insider that many businesses who receive this feedback ‘do want to improve.’
The tool will help give them a nudge to make customer expectations a top priority.
However, there are some businesses that may be intentionally misleading customers.
‘We have no tolerance,’ Epps told Business Insider. ‘We put people first, and we do what we need to do to enforce against bad actors.’
This is one of the many changes by the world’s largest social media network to enhance user experience and engagement after it was embroiled in a huge scandal where millions of users’ data was improperly accessed by a political consultancy.
The firm has taken several steps to clean up fake news on its platform, as well as give users greater control over what personal data is shared with the site.
Facebook calls itself ‘an advertising-supported service’ and requires people to accept targeted ads as a condition of using its platform.
WHAT HAS FACEBOOK DONE TO ADDRESS PRIVACY CONCERNS?
Facebook is giving its privacy tools a makeover as it reels from criticisms over its data practices and faces tighter European regulations in the coming months.
The changes won’t affect Facebook’s privacy policies or the types of data it gathers about its users.
But the company hopes its 2.2 billion users will have an easier time navigating its complex and often confusing privacy and security settings.
Facebook is giving its privacy tools a makeover as it reels from criticisms over its data practices and faces tighter European regulations in the coming months. This image shows how the settings will appear before (left) and after (right) the redesign
Facebook says it’s trying to make the controls easier to find and to give users a simpler way to access and download the data it collects on them.
The announcement follows revelations that Trump-affiliated consulting firm got data on millions of unsuspecting Facebook users.
Facebook is also facing criticism for collecting years of data on call and text histories from Android users.
In a written statement, Erin Egan, vice president and chief privacy officer, policy, and Ashlie Beringer, vice president and deputy general counsel, said: ‘Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data.
This image shows a redesign of Facebook’s privacy tools. The changes won’t affect Facebook’s privacy policies or the types of data it gathers on users, but the company hopes users will have an easier time navigating its complex settings menus
Among the changes, Facebook is making data settings and tools easier to find, is introducing a new privacy shortcuts menu, and is adding tools to find, download and delete your Facebook data
‘We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed.
‘We’re taking additional steps in the coming weeks to put people more in control of their privacy.
‘Most of these updates have been in the works for some time, but the events of the past several days underscore their importance.’
Among the changes, Facebook is making data settings and tools easier to find, is introducing a new privacy shortcuts menu, and is adding tools to find, download and delete your Facebook data.
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