Britain’s plastic problem is getting out of hand.
According to the House of Commons Environmental Audit Committee, the UK uses 13 BILLION plastic bottles every single year.
A third of that ends up in the oceans as waste.
But a company that successfully appeared on Dragon’s Den last year is aiming to change that with a range of swimwear for blokes made from 100% recycled plastics.
London-based Dock & Bay are working with veteran investor Deborah Meaden to grow their sustainable brand.
The new swimming shorts are available for £30 each and feature a striped design in a choice of seven different colours (yellow, green, orange, red, blue, pink and navy).
"Last year we launched a campaign called ‘Doing Our Bit’, which is an ongoing campaign, where we look to start to make key changes to our business to create a more sustainable future," explained Andy Jefferies from Dock & Bay.
"We called it ‘Doing Our Bit’ as we wanted to recognise that we aren’t perfect, like any of us but we can all do our bit for this amazing planet," he told Mirror Tech.
"Our first step was to make all our ‘plastic’ bags that protect the product, from biodegradable material. Next we began testing with recycled materials in some of our towel products (an ongoing focus) and then we released these brand new swim shorts made from 100% recycled plastic bottles!
"We really want to push the message, especially through these swim shorts that we can all do great things with the materials already available to us."
"We will look to build on this in the future as we focus a lot of R&D currently on looking at the various different materials we could make our products from in the future, how we can use recycled materials better and all the other steps we can take to reduce our footprint."
Any effort to fight plastic pollution is a welcome one.
If current trends continue, roughly 12 billion tonnes of plastic waste will be discarded in landfills or polluting the Earth’s surface by 2050, according to a team of US researchers from the University of Georgia and the University of California at Santa Barbara.
Putting the amount in proportion, 12 billion tonnes is about 35,000 times heavier than the Empire State Building in New York.
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