The Gunners completed a three-year deal with the Rwanda Development Board which will see them promote the country on their kits.
But fans are not happy with the "cheap" and "disgusting" design.
Some believe the faint red stripe on each sleeve of the club's new strip was included just to incorporate the sponsor.
Replying to Arsenal's tweet revealing Rwanda as their new Official Tourism Partner, one user wrote: "Guys ,guys…. What the hell is this???? I hope they are paying us a lot of £££. This kit looks even more disgusting now…."
Another added: "You basically sacrificed the class of a Arsenal shirt for sponsorship. Looks awful & cheap & very classless."
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One Twitter user said: "Now i understand the disgusting reason to add that color to the sleeves @Arsenal needs more money"
While someone simply wrote: "My god. It just gets worse and worse."
Arsenal's deal with Visit Rwanda is intended to boost tourism in the African nation.
Gunners chief Vinai Venkatesham said: "This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.
"The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.
"The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world.
"We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination."
Rwanda Development Board chief Clare Akamanzi said: "We're thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation."
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