The 37-year-old went for a wet and wild approach to advertising her latest scent
KIM Kardashian was so eager for a soak she forgot to take off her dress as she got drenched in a shoot for her new perfume.
The reality TV beauty chose to plunge into a very lavish bath for the backdrop to her new scent, Violet Grey, and made sure the bottle was in prime position on the shelf.
The stylish glass holder even took prominence over a Chanel No 5 perfume, which was shunted to the back of the marble shelf.
And it seems the mum-of-two's quirky advertising campaign, which saw her lie her head back in the waters as she dazzled in a shimmering dress, came up with the goods.
According to US gossip website TMZ, 300,000 bottles were produced and the whole lot are expected to sell out by today, thereby increasing sales to an equivalent of £8million.
KUWTK favourite Kim launched a big social media campaign to promote her new perfumes and even set up a new Twitter account, KKW Fragrance, before Kardashian momager Kris Jenner stepped in and Tweeted she was "obsessed" with her second eldest daughter's new business venture.
"I have full control." Mogul, mother + megastar @kimkardashian is the boundary-defying subject of our #WOMANMADE cover story. Read about how she's growing her beauty empire with @kkwfragrance. Link in bio. PHOTOGRAPHY | @benhassett CREATIVE DIRECTION | @cassandragrey MAKEUP | @morgane_martini HAIR | @chrisappleton1 STYLIST | @deborahafshani NAILS | @stephstonenails
The 37-year-old star's KKW Fragrance line, which consists of three scents, Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus, were snapped up by fans of the beauty, who was later spotted out in a very daring plunging blazer top.
She uploaded her saucy bath time snap to her Instagram page, with the caption simply tagging @violeygrey's separate Instagram account.
Over on that page, Kanye West's wife looked like the cat that got the cream as she pulled on a fluffy bath robe and huge pair of sunglasses to pose for a black and white snap promoting her range.
Fans were quick to gush over the images, with one posting: "So beautiful like the hair in the water the neck tones ?" as another put: "Yes ?"
A third then wrote: "That looks so relaxing" as one followed up with: "HOT?"
A fifth, deciding Emoji's speak louder than words, continued: "??????."
Meanwhile Kim – who has kids North, four, and 23-month-old Saint, with Kanye – has revealed the inspiration behind her new scents were healing crystals which her pals gifted her in the wake of her horrific Paris armed robbery last year, during which thieves tied the raven-haired beauty up, put her in a bath and stole thousands of pounds of her jewellery.
She told WWD: "Honestly, after my Paris situation, a lot of my friends would come over and bring me healing crystals, and I obviously knew what they were – it’s very LA. and it’s very popular right now – but for me it meant something so different.
"I was sitting there and I’d get these collections of them and I started to really dig deeper into what they meant and the meanings behind them and started to go to these crystal warehouses in Culver City and downtown [LA]."