Pinterest just overhauled its self-serve ads platform — and it could be a move to get advertisers of all sizes on board ahead of an IPO

Pinterest just overhauled its self-serve ads platform — and it could be a move to get advertisers of all sizes on board ahead of an IPO

Pinterest just revamped its Ads Manager tool, the self-serve platform through which brands and agencies can buy ads on its platform. The company has unveiled a suite of new tools designed to make it easier for large brands, ad agencies, and small…

BuzzFeed News is teaming up with Amazon to launch a book club in a push to create new revenue streams

BuzzFeed News is teaming up with Amazon to launch a book club in a push to create new revenue streams

BuzzFeed News is launching a book club in its continuing bid to diversify its revenue streams. The BuzzFeed Book Club offers members access to an exclusive newsletter, a closed Facebook group, and discounts on books. BuzzFeed News says it will monetize the…

Inside Snap's exclusive program aimed at helping some of its biggest brand clients stay ahead of the curve on augmented reality

Inside Snap's exclusive program aimed at helping some of its biggest brand clients stay ahead of the curve on augmented reality

Adidas Snapchat has an exclusive program to help keep its biggest brand partners ahead of the curve on augmented reality. The “AR Partnership Program” is a pilot initiative launched for 10 of its brand partners. These brands get early access to new…

Amazon is not just a huge emerging advertising player — it is also spending boatloads on its own ads

Amazon is not just a huge emerging advertising player — it is also spending boatloads on its own ads

REUTERS/Rex Curry Amazon is the largest programmatic ad spender, according to a recent study by MediaRadar. Amazon accounts for more than 10% of the spend of the top 50 programmatic advertisers alone, and spends 1.5 times more than the next biggest programmatic…

'The beginning of the democratization of fashion': H&M invited its Instagram followers to help design the latest collection for its millennial brand

'The beginning of the democratization of fashion': H&M invited its Instagram followers to help design the latest collection for its millennial brand

nyden H&M’s new millennial-focused brand Nyden leveraged Instagram polls and digital creators to curate the design for its latest collection. Nyden enlisted nine Instagram influencers — including Refinery29 senior editor Alyssa Coscarelli — to help tap into consumer preferences using Instagram Stories’…

Sir Martin Sorrell beats WPP in the race to buy MediaMonks — but is losing a £20 million payout in the process

Sir Martin Sorrell beats WPP in the race to buy MediaMonks — but is losing a £20 million payout in the process

Sir Martin Sorrell attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 22, 2018.REUTERS/Eric Gaillard Sir Martin Sorrell quit as CEO of WPP in April amid an internal conduct investigation. He returned to the market six…

'Either it happens or TV gets decimated': Insiders are split on AT&T's chances of building an ad platform for the entire TV industry

'Either it happens or TV gets decimated': Insiders are split on AT&T's chances of building an ad platform for the entire TV industry

Shutterstock/Gorodenkoff AT&T says it wants to build a technology platform the entire TV advertising industry will use. It sees it as a natural move to counter the rise of Google and Facebook. But TV executives are torn over whether rival media giants…

'We can build a real business’: YouTube's betting you'll be watching it on the big screen in your living room

'We can build a real business’: YouTube's betting you'll be watching it on the big screen in your living room

Debbie Weinstein, Managing Director for YouTube/Video Solution YouTube YouTube says its fastest growing audience is people streaming YouTube content on smart TVs. This week the web video giant is rolling out new offerings for advertisers to deliver ads to this audience, and…

Big ad agencies are trying to cut out ad-tech middlemen — and justify their own existence

Big ad agencies are trying to cut out ad-tech middlemen — and justify their own existence

Reuters/Lindsey Wasson Giant ad-buying agencies are exploring direct programmatic ad deals with top publishers. Theoretically, such deals would cut out many of the ad-tech intermediaries inherent in digital advertising and the fees they charge. These arrangements could also bring back more buying…

The latest Snapchat Discover channel promises to get inside your head using Japanese psychology

The latest Snapchat Discover channel promises to get inside your head using Japanese psychology

Vertical Networks/Mindsy Elisabeth Murdoch’s media startup Vertical Networks is launching a second Snapchat Discover channel. The company is rolling out Mindsy, a biweekly publisher story on Snapchat based on a Japanese study of psychology and self-discovery called Kokology. Vertical Networks has already…

The biggest companies in the TV industry are banding together to arm themselves against Google and Facebook

The biggest companies in the TV industry are banding together to arm themselves against Google and Facebook

NBCUniversal is making new friends. Warner Bros. TV/NBC NBCUniversal is joining its rivals Turner, Fox, and Viacom to help advertisers better use data to target people with TV ads. The consortium, dubbed OpenAP, promises to eliminate much of the manual labor and…

The former marketing chief of packaged goods giant Mondelez thinks ad agencies 'haven’t evolved as quickly' as they need to

The former marketing chief of packaged goods giant Mondelez thinks ad agencies 'haven’t evolved as quickly' as they need to

MediaLink As consulting firm MediaLink’s “chief transformation officer,” former Mondelez CMO Dana Anderson’s job is to help brands tide over the influx of changes facing the ad industry. While cost-cutting and efficiency are always ongoing concerns for CMOs, coming up with a…

Not smiling doesn’t make you look cooler: study

Not smiling doesn’t make you look cooler: study

Models and Kanye West, take note. Contrary to popular belief, not smiling doesn’t actually make you look cooler, according to a new study published in the Journal of Consumer Psychology. The research, which had participants judge the coolness of models in print…

A digital-media veteran spent $350,000 to fly hundreds of publishers to Whistler, Canada and recruit them to battle Facebook

A digital-media veteran spent $350,000 to fly hundreds of publishers to Whistler, Canada and recruit them to battle Facebook

Jim Heckman TheMaven Digital publishing startup Maven just flew more than 250 independent publishers to Whistler, Canada – at a cost of roughly $350,000. Led by serial entrepreneur Jim Heckman, Maven is trying to build a coalition of small digital publishers to…

Startup publisher Stackin turned to blowing up people's phones after Facebook turned off its traffic spigot

Startup publisher Stackin turned to blowing up people's phones after Facebook turned off its traffic spigot

Shutterstock/Nelli Syrotynska The personal finance-focused startup publication Stackin launched about a year ago, largely focused on Facebook’s video platform. But since Facebook’s algorithm shift early this year that deprioritized media content, Stackin shifted towards a SMS-centric distribution strategy. The company now has…

The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content

The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content

YouTube/Logan Paul Marketers are under increasing pressure to keep their ads away from objectionable or offensive content on the Web. And now many are appointing ‘brand safety officers.’ While GroupM established its dedicated global brand safety practice led by in 2016, others…

Publishers Clearing House, the mail order giant famous for handing out giant checks to sweepstakes winners, is becoming a sophisticated digital publisher

Publishers Clearing House, the mail order giant famous for handing out giant checks to sweepstakes winners, is becoming a sophisticated digital publisher

Flickr/Hysterical Bertha Publishers Clearing House has been known for decades as a subscription magazine seller and sweepstakes powerhouse. Today it’s closing in on becoming a billion-dollar merchandise business and a significant digital ad seller. PCH can tap into data from its registered…