The biggest companies in the TV industry are banding together to arm themselves against Google and Facebook

The biggest companies in the TV industry are banding together to arm themselves against Google and Facebook

NBCUniversal is making new friends. Warner Bros. TV/NBC NBCUniversal is joining its rivals Turner, Fox, and Viacom to help advertisers better use data to target people with TV ads. The consortium, dubbed OpenAP, promises to eliminate much of the manual labor and…

The former marketing chief of packaged goods giant Mondelez thinks ad agencies 'haven’t evolved as quickly' as they need to

The former marketing chief of packaged goods giant Mondelez thinks ad agencies 'haven’t evolved as quickly' as they need to

MediaLink As consulting firm MediaLink’s “chief transformation officer,” former Mondelez CMO Dana Anderson’s job is to help brands tide over the influx of changes facing the ad industry. While cost-cutting and efficiency are always ongoing concerns for CMOs, coming up with a…

Not smiling doesn’t make you look cooler: study

Not smiling doesn’t make you look cooler: study

Models and Kanye West, take note. Contrary to popular belief, not smiling doesn’t actually make you look cooler, according to a new study published in the Journal of Consumer Psychology. The research, which had participants judge the coolness of models in print…

A digital-media veteran spent $350,000 to fly hundreds of publishers to Whistler, Canada and recruit them to battle Facebook

A digital-media veteran spent $350,000 to fly hundreds of publishers to Whistler, Canada and recruit them to battle Facebook

Jim Heckman TheMaven Digital publishing startup Maven just flew more than 250 independent publishers to Whistler, Canada – at a cost of roughly $350,000. Led by serial entrepreneur Jim Heckman, Maven is trying to build a coalition of small digital publishers to…

Startup publisher Stackin turned to blowing up people's phones after Facebook turned off its traffic spigot

Startup publisher Stackin turned to blowing up people's phones after Facebook turned off its traffic spigot

Shutterstock/Nelli Syrotynska The personal finance-focused startup publication Stackin launched about a year ago, largely focused on Facebook’s video platform. But since Facebook’s algorithm shift early this year that deprioritized media content, Stackin shifted towards a SMS-centric distribution strategy. The company now has…

The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content

The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content

YouTube/Logan Paul Marketers are under increasing pressure to keep their ads away from objectionable or offensive content on the Web. And now many are appointing ‘brand safety officers.’ While GroupM established its dedicated global brand safety practice led by in 2016, others…

Publishers Clearing House, the mail order giant famous for handing out giant checks to sweepstakes winners, is becoming a sophisticated digital publisher

Publishers Clearing House, the mail order giant famous for handing out giant checks to sweepstakes winners, is becoming a sophisticated digital publisher

Flickr/Hysterical Bertha Publishers Clearing House has been known for decades as a subscription magazine seller and sweepstakes powerhouse. Today it’s closing in on becoming a billion-dollar merchandise business and a significant digital ad seller. PCH can tap into data from its registered…