Riverdale might not be a place anyone in their right mind would want to live, but that doesn’t stop fans wondering where it’s actually set.
The CW and Netflix show is filmed in Vancouver, and the aerial shots we see are of a little town are also used as Rosewood in Pretty Little Liars.
But where is the actual Riverdale?
The answer is a little more complicated.
We know Riverdale is supposed to be in America, but writers have said it is supposed to be loser than that.
The town is supposed to be a "state of mind" and everytown.
In Archie Comics, the location is never given away, and we only know it was based on several different towns.
Even the school colours, blue and gold, are sort of generic. They’re common choices for schools across the USA.
What about the physical location?
Judging by the feel of the locations they use, woody and more rural, the town is near the Canadian border.
Josie in season one refers to Rockland County, the Pussycats won the county’s battle of the bands competition. Rocklanf is in New York State.
FP says the gang members Fred uses at the construction site are from the "north" in Montreal – that’s above New York state.
Cliffor Blossom smuggled drugs across the border for his maple syrup business. Come on, maple syrup? Canada all over.
So the closest you’re going to get to an answer is above New York state, near the Canadian border.
What time is it set?
With the diners and some of the clothing you’d think Riverdale is set in an older period than it is – it’s all about the retro vibe.
We know it’s set in the present day though as Jughead’s timecard is stamped 2016 when he’s working for Fred.
We know, we know. The cars are old, the hospital staff were dressed like they walked out of a 50s advert, but nope, present day.
Remember Jughead writes on a Macbook, they use smartphones all the time…
Cole Sprouse was asked in a Reddit AMA about this, and he says there’s no "formal or announced time period."
The setting is supposed to be "dreamlike" and all the references to the past, those are supposed to be a look back to a "golden age of America."
"My understanding of the town is some twilight zone between the modern and the nostalgic ‘golden age’ america. Hence the set pieces like the autos," he said.
Add to that, Archie Comics were in the 40s and 50s and it looks like while we’re in the present day, Riverdale itself is set in a weird twilight zone. It’s in its own reality that is deliberately vague so we can all relate to it.
Makes sense in its own Riverdale way.