Ross Fretten is promising to bury his fellow Apprentice candidates [BBC]
Kicking off on Wednesday 4 October a new crop of competitive business wannabes will step into the boardroom hoping to go all the way to the top.
The terrifying Lord Sugar will put 18 new candidates through their paces in a series of challenges as they compete to win a life-changing £250,000 investment for their business, and Lord Sugar as their formidable business partner.
Joined as always by his advisors Baroness Karren Brady and Claude Littner, Lord Sugar will put the contestants through a gruelling 12 week selection process that will pit them against one another.
The Apprentice is back with Lord Sugar and Karren and Claude [BBC One]
Candidate Ross Fretten just might be that one character that everyone is going to love to hate on this series.
The 29 year old digital product consultant lives in Essex and in his current role he helps businesses launch and improve their digital products and services.
He doesn’t have a role model, preferring to trust his own judgement and forge his own path rather than following in the footsteps of others.
Ross’ game plan is to sit back and let people “dig their own graves” before burying them in the boardroom. Nice.
Lord Sugar will keep a close eye on his candidates [BBC]
He says: “I’m usually the smartest person in any room and I’ll make sure people know that.”
This year, the series has attracted applicants from a range of business sectors – from fashion and construction to floristry and engineering – who will have to adapt quickly to work as a team and avoid the boardroom firing.
With tasks including creating a range of burgers, branding and selling robots, to planning a premium corporate experience at a sports event and running a doggy day care, the candidates will be tested outside their comfort zones to truly showcase their business know-how.
The Apprentice will air weekly on Wednesdays at 9pm on BBC One and BBC One HD from Wednesday 4th October.