Many brides spend thousands on their wedding dress – and see it as one of the most important part of the day.
But one photographer is on a mission (albeit it a slightly selfish one) to prove that even a £7 wedding dress can look like a designer number.
Keow Wee Loong, decided to prove pictures are only as good as the photographer – not the dress.
He came up with the plan after meeting a fellow snapper at a wedding fayre who claimed you couldn’t get good wedding pictures without a fancy dress.
The 29-year-old, from Malaysia, immediately whisked his wife off to a shopping centre in Kuala Lumpur and the pair bought the two cheapest wedding dresses they could find – the bill came to just £15 in total.
Later that night they set off for Cameron Highlands – a mountainous area in Pahang state – so they could arrive just in time to catch the sunrise.
Within minutes Keow had captured several breath-taking shots of his wife in the budget dresses.
Keow said: "You don’t need an amazing high end designer dress to have amazing high end wedding photos.
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"I was inspired to take up the challenge to show that great wedding photos can be captured even you have a very cheap dress.
"Many couples spend thousands to get a good wedding dress but they spend less on a photographer.
"The photographer is the one that make the magic happen in the photo not the wedding dress.
"I wanted to tell the world that no matter how expensive the dress you are wearing is, if you don’t get a good photographer, your entire wedding shoot will be ruined.
"If you have the cash by all means splash it if you want but if you have limited resources pick skill over material."