America’s oldest hat company has been selling consumers a false narrative, federal regulators said Tuesday.
The 150-year-old Bollman Hat Co. of Adamstown, Pa., promised to stop claiming that its hats are virtually all made in this country — after a Federal Trade Commission probe found that 70 percent of its hats are imported.
Bollman settled the FTC probe without admitting or denying wrongdoing.
“There were claims on their Web site that strongly implied that all their hats were made in the USA,” FTC lawyer Julia Ensor told The Post.
Bollman even launched a subsidiary, American Made Matters, in 2010, that charged other manufacturers $99 a year to use the logo on their products and be listed on the Web site as US manufacturers.
“They would self-certify that 50 percent of the cost of that product and the final assembly took place in the US,” Bollman CEO Don Rongione told The Post. “We thought it was a more accessible standard for American manufacturers to adhere to.”