A CASH-STRAPPED council paid £75,000 to a team of consultants to come up with a 'strategic narrative' for Cornwall – but they were told to focus on Poldark and pasties.
The report concluded that the council needed to focus on tourism, the environment and its food and drinks sector.
Certain councillors claim the project was a waste of money saying the report was 'full of the worst PR and consultancy guff imaginable'.
Councillor Tim Dwelly, leader of the Labour group on the council, said: "This is a huge waste of money frankly. I can't believe that we are in this situation.
"We need businesses to locate and relocate to Cornwall and create jobs – not be told to concentrate on tourism and food.
"We can't base our future on people visiting us and spending their money while on holidays. We need to generate money and jobs all year round."
The project was also criticised by Cllr Dick Cole, leader of Mebyon Kernow, the party for Cornwall.
On his blog he wrote: "You will already be aware of our misgivings about how the leadership of Cornwall Council commissioned this report for the "Cornwall and Isles of Scilly Leadership Board" without any input from the wider democratic membership of Cornwall Council.
Cornwall Council defended the consultancy report saying that through an open and competitive process, Thinkingplace had been tasked with researching and information gathering to "help tell the story of our assets, attributes, development areas and potential".
They went on to add: "How Cornwall and the Isles of Scilly competes for business and investment with other parts of the country and how we deal with the challenge of the loss of millions of EU funding following Brexit in less than two years' time is key to our economic future."
A spokesperson from Thinkingplace said: "We are not prepared to comment on this."
The council is expected to start implementing the findings of the report in the new year.