Chicago-based Tronc, which took over the Daily News in September, has seen the teetering New York tabloid’s digital traffic plunge in the wake of instituting a pay wall on Feb. 1.
This week, it undertook a new round of newsroom layoffs, believed to be the after-effects of President Tim Knight’s previously announced move to consolidate design and production in Chicago.
“The New York Daily News is restructuring the newsroom and making important steps in our ongoing effort to become more a digital enterprise,” said a spokeswoman.
“Excellence in journalism remains our top priority,” the spokeswoman said. “The newsroom is redefining jobs and structure so that people are in the best position to create and deliver news content for the rapidly changing demands of our audience.”
Tronc CEO Michael Ferro picked up the struggling tabloid for a mere $1 in September.
But even with a rock-bottom pay wall price — 99 cents for a 13-week introductory period, or just over 4 cents a week, and $1.99 for each week after that — traffic is down sharply.
Page views in February plummeted a staggering 45 percent over the same month last year, according to comScore, to 109 million from 197 million.
The number of unique visitors dropped just 12 percent, to 25.9 million in February, according to comScore.
The drop in uniques is less severe than the drop in page views because under the pay wall plan, visitors get to read 10 free stories a month — and home delivery subscribers get free access.
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