Lingerie company owes $1.3M to FTC for deceptive billing

Adore Me, the lingerie subscription service that was busted by the Better Business Bureau last year with an F rating, now has to pay out a $1.3 million penalty to the Federal Trade Commission for deceptive billing practices.

Customers who signed up for its VIP $39.95 monthly membership program found it difficult to cancel the service and lost accrued credits they’d paid for, the FTC alleged.

“Customers lost hundreds of dollars,” said Lingerie Addict editor and co-founder Cora Harrington, who wrote a blog piece several years ago about how Adore Me deceived customers in another way.

“Adore Me was buying lingerie from other companies” and passing it off as their own designs or those of designers, Harrington told On The Money.

“Adore Me’s lingerie is neither designed nor manufactured by them. It’s not designer, and it doesn’t come from the finest houses of anywhere,” Harrington wrote in her post.

Sophie Simmons — KISS’ front man Gene Simmons’ daughter — helped to put Adore Me on the map but it’s unclear whether she still models for the company.

Adore Me did not respond to queries for comment.


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