FOUR major retailers haves banned baby sleep positioners following the deaths of 12 newborns in the US linked to the products.
The move comes after a health watchdog warned the pillows can cause babies to suffocate.
The Food and Drug Administration (FDA) in America say the product may lead to tots sleeping in a position that could cut off their oxygen.
They are designed to help babies sleep safely.
But the pillows, also known as "nests" or "anti-roll" products, have been linked to at least 12 deaths.
All cases in the US involves tots rolling from their sides onto their fronts.
Mothercare, Tesco, and eBay have announced they are withdrawing the products, the MailOnline reports.
John Lewis later announced it would also be pulling the sleep positioner from sale.
A spokesman for the store said: "We have one baby sleep positioner and as a precautionary measure we are pulling it from sale."
A Tesco spokesman said: "We have removed these products from our website as a precautionary measure.
"These products were available online only, not in-store.
"These products were sold by a third party on the Tesco website, not sold by Tesco itself."
The 12 deaths linked to baby sleep positioners in the US happened between 1997 and 2010.
The FDA said there no latest figures available.
In a statement the health watchdog said: "FDA is reminding parents and caregivers not to put babies in sleep positioners.
"These products can cause suffocation (a struggle to breathe) that can lead to death."
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