LAKESIDE shopping centre are to introduce a 'fast lane' to help busy shoppers avoid more leisurely customers.
Bosses at the enormous retail centre in Essex have laid down a 700ft-long track instructing speedy shoppers to walk quickly.
Slower paced buyers will be able to browse as usual without having busy people trying to dodge past them, reported the Mail on Sunday.
It is hoped the new innovation will help reduce the number of 'slow rage' incidents which determined bargain hunters suffer when impeded by slower shoppers.
The sprawling shopping centre on the outskirts of London boasts more than 250 shops, 50 cafes and restaurants, and parking for 13,000 vehicles.
It attracts more than 25 million visitors a year with peak times including Black Friday and the weeks leading up to Christmas.
Mastercard are backing the experiment and the company's Elliott Goldenberg said: "Retailers are refining their business models to meet the needs of today’s shoppers."
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