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Walmart unwraps latest weapon in Amazon war

The latest weapon in Walmart’s arsenal against Amazon.com — a private label brand from Jet.com, its e-commerce unit — is up and running.

The brand, called Uniquely J, launched on Friday with more than 50 items ranging from 1 lb. of organic fair trade coffee for $9.99, a 146 oz. jug of liquid fragrance-free detergent for $18.99 and a 25 oz. jar of tomato basil sauce for $3.99.

The limited selection, during a soft rollout, is expected to expand into hundreds of products, according to Walmart’s April 10 trademark filing for Uniquely J.

Two dozen pages list hundreds of items, from cosmetics, baby, pet and cleaning products to vitamins to dietary supplements for weight loss.

There may also be Uniquely J branded cigarettes and chewing tobacco, according to the filing, plus furniture, leather product and equipment used for horseback riding, including saddles.

Walmart bought Jet.com for $3.2 billion last year to help it quickly grow its e-commerce business.

Source: http://nypost.com/2017/10/20/walmarts-unwraps-latest-weapon-in-amazon-war/

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