A Lower East Side tattoo parlor is opening a new outpost — in the window of Saks Fifth Avenue.
Rivington Tattoo, which caters to rockers, athletes and Fortune 500 billionaires, will start inking customers later this month in a specially designed display at the tony department store’s lower Manhattan location.
“It’s live theater,” said Wass Stevens, who runs the tattoo shop along with co-owner Ethan Morgan.
“It reminds me of the Christmas displays,” he added, referring to the famous window decoration at Saks’ flagship store in Midtown.
“Only when you walk by, you’ll see an old-school Victorian sitting room where people are getting live tattoos.”
The tattoo shop is part of Saks’ new concept floor, The Downtown Wellery, which will feature celebrity colorist Joel Warren of The Salon Project.
“I was looking for unique experiences to drive people into stores to get services and shop. This is the result,” Warren said.
Stevens won’t dish the names on his client list, but he has reportedly inked everyone from New York Rangers and Knicks to Mickey Rourke. Business titans make up another major group of Rivington’s customers, making Saks’ downtown Brookfield Place location, just blocks from Wall Street, perfect for the tattoo artist.
“You’d be surprised by how many Fortune 500 guys take off their $8,000 suits and $700 shirts to get tattooed,” he said. “You wouldn’t even know until they lift their sleeve. It’s mainstream now.”
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