David Beckham ‘makes a whopping £50,000 a DAY from his lucrative branding business which covers sales of fragrances, watches and clothing’
David Beckham is reportedly making a whopping £50,000 a day from his lucrative branding business.
Seven Global LLP, which ran by David’s company DB Ventures Limited and Seven Global Holding Company Limited, covers sales of the football star’s branded items.
According to The Mirror, it saw sales of a staggering £17.4million from fragrances, watches, clothes and footwear last year.
Raking it in: David Beckham is reportedly making a whopping £50,000 a day from his lucrative branding business
This multi-million pound income from sales of the popular goods, sold in many major stores, works out at £47, 671 a day.
A report from Seven Global LLP reportedly said: ‘David Beckham is an international celebrity whose name has become a lifestyle brand.
‘The members believe that the David Beckham brand combined with the LLP business strategy will withstand any competition currently in the market.’
MailOnline has contacted David Beckham’s representative for further comment.
Impressive: According to The Mirror, Seven Global LLP saw sales of £17.4m from fragrances, watches, clothes and footwear (David is pictured during a 2012 campaign for H&M)
Seven Global was created in 2015, with the partnership’s website explaining that it is a ‘join venture’ created by Global Brands Group and David Beckham.
A statement explains that it: ‘Drives the continued development of all consumer product categories around David Beckham.
‘Seven Global also creates large-scale global brands in partnership with select high profile iconic sports and entertainment stars and rights holders.’
The website also includes a selection of snaps showing David in campaigns for his partnerships which include Tudor watches, Biotherm Homme and his own fragrance lines.
Businessman: The hunk has several brands using his name, including his own stylish glasses line David Beckham Eyewear
International icon: David also works with Adidas, with his name being plastered across the bottom of a trainer in 2019
Another key partnership David has is with Adidas, with him releasing The x David Beckham Capsule Collection in 2017 which celebrated the 20-year relationship between the former England captain and Adidas.
David Beckham’s name is connected to several high-profile brands.
The football star also has dozens of products under his own name
Beckham Bodywear – sold in H&M
Eyewear By David Beckham – The star has his own collection of stylish frames
Fragrances including: Instinct, Classic, Beyond, Homme, The Essence, Respect and Intimately
Shoes – David has worked with Adidas, releasing his own capsule collection.
Watches – Breitling and Tudor
Drinks – The hunk is also the public face of Haig Club whiskey
Other high-profile campaigns featuring the star over the years have included Armani and Gillette.
David was also recently announced as an ambassador for Maserati and revealed he’s working with Disney+.
David has also worked with Breitling, Armani, and Gillette over the years.
More recently, David was unveiled as the new ambassador for Maserati and featured in an action-packed video for the sports car brand.
He also recently confirmed he’ll star in a Disney+ series which will see him mentor a team of young footballers, after signing a reported seven-figure deal.
And while Seven Global LLP seems to be doing very well, David’s wife Victoria’s fashion business has racked up total losses of more than £46m since it launched.
In accounts submitted in February, auditors warned of ‘significant doubt’ about the company’s ability to continue operating.
It came after Victoria recorded losses of £11.8 million for 2019 and £12.3 million for 2018.
‘These events or conditions indicate that a material uncertainty exists that may cast significant doubt on the company’s ability to continue as a going concern,’ the auditors wrote.
Victoria, 46, launched her fashion label in 2008 with a small collection of dresses.
It swiftly grew to an extensive range that now includes handbags, coats, shoes and accessories.
Friends of the star say she is determined to continue with her company even though her detractors have dismissed it as a vanity project.
One said: ‘This is what gives Victoria her identity, she loves it and despite its obvious obstacles, she is a grafter and hugely passionate about it.’
In demand: David also works with Tudor watches (pictured wearing one of their timepieces)
Couple: And while Seven Global LLP seems to be doing very well, David’s wife Victoria’s fashion business has racked up total losses of more than £46m since it launched
In January, it emerged that she and David had paid themselves £40,000-a-day thanks to the profit made by his company, DB Ventures, which has covered Mrs Beckham’s losses in previous years.
She attracted criticism last year for trying to use the Government’s furlough scheme to pay 30 of her 120 staff and was forced into an embarrassing U-turn.
It also emerged in February that Victoria’s beauty range she set up in 2019 has suffered a loss of £4.7 million.
A spokeswoman for Victoria said at the time: ‘Whilst 2019 was a challenging year, the business halved its losses – a significant step in the road to profitability. The launch of the hugely successful beauty line in the same year helped drive overall revenues up 7% on 2018 and both businesses are focussed on profitable growth.
‘The showcase of the recent AW21 fashion collection has been well-received by fashion critics and the beauty business has seen multiple sell-out products in recent months.’
Brand Beckham: David and Victoria are parents to Brooklyn, 21, Romeo, 18, Cruz, 15 and Harper, nine, and their commercial success has earned them the alias Brand Beckham
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