EXCLUSIVE: Doja Cat leaves little to the imagination in a skimpy neon green bikini as rapper unveils her ‘colourful and juicy’ new clothing range
Doja Cat has added another string to an already impressive bow by launching her second clothing range with PrettyLittleThing.
The rapper and YouTube star, 25, has collaborated with the hugely popular online retailer for a collection of colourful swimwear and vibrant seasonal outfits, just in time for summer.
And she had fans purring with excitement on Tuesday while giving them a taste of what to expect from the skimpy new range in an accompanying photoshoot.
Looking good: Doja Cat has added another string to an already impressive bow by launching her very own clothing range with PrettyLittleThing
Sporting a neon green bikini with ruched detailing, the American star – real name Amala Dlamini – is at her sultry best while striking a series of poses in front a sweeping desert backdrop.
With the warmer months clearly in mind while creating her eclectic new range, Doja also showcases stylish patterned bodycons, cross-over tops and light and breezy co-ords.
Collaborating for the second time round with PrettyLittleThing, her latest collection showcases the rapper’s unique style whilst also touching upon contemporary trends.
Stylish: The rapper and YouTube star, 25, has collaborated with the hugely popular online retailer for a collection of colourful swimwear and vibrant seasonal outfits
Distinctive: Collaborating for the second time round with PrettyLittleThing, her latest collection showcases the rapper’s unique style
Getting hotter: With the warmer months in mind while creating her new range, Doja showcases a stylish neon bodycon in another shot from its accompanying promotional campaign
Reflecting on her new range, she said: ‘This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do! A beautiful pop of colour for summer and wearable pieces for all year round.’
The rapper also admitted she wanted to raise the bar with her new collection by focusing on colour and fitted silhouettes.
She said: ‘It’s very, very colourful, we wanted something that felt summery and kind of sophisticated and wearable. I feel like the norm is very tight fitted clothing and we still have that but there’s more like shapes in the collection.
‘I feel like its just very juicy it has like flavour and colour and I wanted that. I wanted the colours to feel like you know chartreuse and peach and coral, you know what I mean? Just yummy colours. I love that. Juicy!’
Wow: Doja had fans purring with excitement on Tuesday while giving them a taste of what to expect from the new range
Excited: ‘This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do!’ she said of her new range
She added: ‘I want people to be able to accessories on top of the clothing and it kind of feels like that like a blank canvas, that pop of colour and you can just layer things on top.
‘Like big earrings, big necklaces, giant bracelets you know what I mean, like rings and what not. Those accents I feel like matter with the clothing so anytime someone does that it should look really good.’
PrettyLittleThing CEO Umar Kamani added: ‘We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat.
‘She has been working extremely hard on these designs with our team and I couldn’t be more excited for Doja to be fronting this summer campaign and sharing her designs with our customers.’
Versatile: ‘I want people to be able to accessories on top of the clothing and it kind of feels like that like a blank canvas, that pop of colour and you can just layer things on top’ she added
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