EG Store Expands: From Tehran to Global Luxury Markets

EG has been pretty busy recently, opening its second branch in Tehran. As an Italian brand, EG now has two branches in Tehran where fashionistas can explore the latest items crafted by EG.

First EG Store in Tehran

The first EG store in Tehran was opened in a vibrant area, in Melal Boutique Mall. The brand’s strategy for locating the first EG store in the Fereshteh area seems to align with the luxury embedded in its identity. Believing in high quality and uniqueness, the brand aims to produce items that that cater to those who value individuality.

Spanning over 2000 square meters, Melal Boutique Mall is located in the prosperous Fereshteh neighborhood, frequented by the affluent class due to the area’s numerous shopping centers. Melal Boutique Mall is home to many luxury brands, and the EG store is the latest addition, attracting fashion lovers to the area.

The thoughtful decoration and lighting design of the EG store create a welcoming environment where shopping is a relaxed experience, free from the distracting hustle and bustle.

EG Store Decoration

The EG store features a variety of jewelry pieces, leather products, travel goods, perfumes, and clothes. EG products are arranged on display in an artistic way. The built-in showcases in the EG store are illuminated by pinpoint lighting, so each piece is presented in complete detail.

Leather goods and travel items are arranged on shelves, illuminated by linear lighting that runs side to side, allowing visitors a clear view of the products even from a distance.

Color Palette at Melal EG Store

The color palette used in the EG store is chosen from different shades of monochromatic colors. From the walls to the shelves and showcases, the colors are selected to ensure they don’t distract visitors’ attention. The neutral color theme, combined with the natural tones of the parquet flooring, allows the products to stand out.

EG Store Expansion in Iran and Beyond

EG plans to expand its presence in Iran and even in other spots in the world. According to the brand’s strategy, the next EG store will be in Opal Shopping Center, and after that, the brand will open branches in Tabriz, Shiraz, and Isfahan, followed by expansions into other countries like Russia and Kazakhstan, as well as key international cities like Dubai.