The real Slim Shady is trying his hand at streetwear.
Eminem has teamed up with New York fashion label Rag & Bone on a limited-edition run of merchandise.
The collection will go on sale Friday at a one-day pop-up shop held at London’s The Sun & 13 Cantons pub in advance of the final show of the European leg of his Revival tour. On Saturday, a handful of the products will also be available for purchase on the Rag & Bone website.
The rapper’s sartorial offerings will include three different T-shirt styles — The Kamikaze, Success and Graffiti — each drawing inspiration from different parts of the rapper’s career, as well as the Icon hoodie, which comes in three colorways and features an anvil emblem in homage to his hometown of Detroit.
In testament to the exclusivity of the collection, each piece will be individually numbered with prices ranging from about $93 for a T-shirt to roughly $252 for the hoodie.
In addition to fashion offerings, the shop will also bring back the “Mom’s Spaghetti” concept the “8 Mile” star first introduced in Detroit last December, a reference to the iconic and heavily memed lyric from his song “Lose Yourself.” Fans at the London pop-up will be able to shop the new collection while sampling spaghetti and meatballs and spaghetti sandwiches.
But you’ll have to act fast because this opportunity comes once in a lifetime.
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