Gwyneth Paltrow wears little more than her glasses in between-the-sheets photo advertising her new Goop serum
Gwyneth Paltrow invited her eight million followers into her bedroom with a racy selfie on Sunday.
The 49-year-old created a social media post from between the sheets to promote a new Goop skincare product.
‘I love to sleep. I love to exfoliate. And I love anything that does all the work while I’m in bed, which is why I’m thrilled to introduce our BRAND NEW GOOPGLOW Dark Spot Exfoliating Sleep Milk,’ she wrote in her caption.
Good morning: Gwyneth Paltrow, 49, created an Instagram post from between the sheets to promote a new Goop skincare product on Sunday Selfie: The Oscar winner appeared to be topless in the racy snap
The serum, which retails for $98 on the Goop website, claims it targets ‘sun damage, dark spots, pores, dullness, and uneven skin tone and texture, too.’
The actress, who appeared to be topless and wearing little more than her glasses in the selfie, claimed that the product simplified her skincare routine and that after smoothing it on at night, ‘I wake up with baby-soft, glowy, hydrated skin. Try it and I promise — you will see results, both overnight and over time.’
The Shakespeare in Love star shared some behind-the-scenes footage on her Instagram stories from the photo shoot for the product. The Oscar winner wore a white bandeau bikini as she was splashed with water and immersed herself in a tub, writing, ‘The team made me take a milk bath and I didn’t hate it.’
Pricey: The Dark Spot Exfoliating Sleep Milk retails on the Goop website for $98
Selling: The actress claimed, ‘I wake up with baby-soft, glowy, hydrated skin. Try it and I promise — you will see results, both overnight and over time’
Goop began with a newsletter to the Iron Man actress’ friends and family back in 2008, and has since become a lifestyle empire valued at $250 million. Gwyneth has been the company’s CEO since 2016.
In a Sunday Sitdown interview on Today, the mom of two, who shares daughter Apple, 18, and son Moses, 16, with her ex-husband Chris Martin of Coldplay, said stepping back from the camera has allowed her to spend more time with her family, which includes her husband Brad Falchuk, whom she married in 2018.
‘I feel very blessed that I’ve been able to try to pursue this other career and kind of like keep hours where I’m able to be home and make them dinner and stuff like that.’
BTS: The Shakespeare in Love star shared some behind-the-scenes footage on her Instagram stories from the photo shoot for the product, writing, ‘The team made me take a milk bath and I didn’t hate it’
The Politician actress posted a clip of the interview that did not make into the story on social in which host Willie Geist asked about her upcoming 50th birthday. The versatile artist responded she was ‘excited’ about and that she was ‘surprised and delighted that I’m not freaked out about it…. I feel so good. I’m so happy to be turning 50. I’m really grateful. So happy that I have my health.’
That wasn’t the case when she turned 40, because, she explained, ‘I think when you grow up in the [celebrity] culture, and like pictures of you everywhere and you turn 40, people make such a big deal about it that you think, “Oh, my god, I’m, you know, over the hill,” and so there’s a kind of grief and letting go.’
She also said she felt she got a ‘software upgrade’ and that she feels much more comfortable with herself. Gwyneth’s fans showed their support with comments such as, ’50 is still young it’s the way you feel and think about yourself,’ and ‘It’s so interesting that men don’t get asked these questions as they age. Why should she be worried?!’
Owning it: In a recent Today interview with Willie Geist, Gwyneth admitted she was ‘excited’ about her 50th birthday and pleasantly ‘surprised and delighted that I’m not freaked out about it’
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