Jennifer Lopez says she is a ‘scarce asset’ because she can sing, dance and act as Ben Affleck adds ‘I am in awe of her effect on the world’ in rare joint interview

• Jennifer has been named Adweek’s 2021 Brand Visionary for 30 years of work
• In the new issue she talked about how she has developed her ‘personal brand’
• ‘You become it because of what you create, what you do, how you live,’ she said
• She went on to say that she is a rare star. ‘I am the scarce asset’
• ‘Somebody who is a proven creator, artist and entrepreneur who has an ability to really connect with people,’ said the On The Floor singer
• ‘That is my blessing, and what I feel is an incredible, incredible gift’
• She said the gift has been ‘given from God’ and she does not ‘take it for granted’ 
• Boyfriend Affleck said, ‘All I can tell you is that I have seen firsthand the difference representation makes because I have seen, over and over and over’
• ‘Women of color approach Jennifer and tell her what her example as a strong woman… means to them,’ Affleck shared

Jennifer Lopez has cast her tentacles far and wide, not just into music and movies but also fashion, perfume and skincare.

And in the new issue of Ad Week – which has named the Bronx native Adweek’s 2021 Brand Visionary – the 52-year-old explains how she does it all as her boyfriend Ben Affleck also weighs in on her success.

‘I don’t think you start thinking about a personal brand. You become it because of what you create, what you do, how you live and who you are,’ said the Hustlers star.

Brand savvy: Jennifer Lopez has cast her tentacles far and wide, not just into music and movies but also fashion, perfume and skincare. And in the new issue of Ad Week , the 52-year-old explains how she does it all

She went on to say that she is a rare star.

‘I am the scarce asset—somebody who is a proven creator, artist and entrepreneur who has an ability to really connect with people,’ said the On The Floor singer.

‘That is my blessing, and what I feel is an incredible, incredible gift that I’ve been given from God. And I don’t take it for granted.’

She then noted: ‘I cherish it and try to use it in the best way that I always can.’

The Marry Me actress told the site became linked to brands decades ago as she was one of the first stars to model for big companies.

On top of the world: And in the new issue of Ad Week , the 52-year-old explains how she does it all. ‘I don’t think you start thinking about a personal brand. You become it because of what you create, what you do, how you live and who you are,’ said the Hustlers star

‘Early in my career, I chose to be a brand ambassador for companies like L’Oréal and Louis Vuitton when others weren’t really doing that,’ said the mother of two.

‘There was so much kind of taboo for real artists or actresses or recording artists to do those type of things. But I felt that it was important to start seeing somebody who looked like me in those ads, because it had been the same look for so long. 

‘And to see a Latina there, a young Latin girl, at the time for me was very, very important. 

‘I took that chance and knew that it would be something that could make a difference.’ 

Her man spoke up: Boyfriend Ben Affleck said, ‘All I can tell you is that I have seen firsthand the difference representation makes because I have seen, over and over and over and over, women of color approach Jennifer and tell her what her example as a strong woman and a woman succeeding and demanding her fair share in the business world means to them,’ Affleck shared; seen in Venice on September 10

Now, she has transitioned into taking on a much more active role by becoming a founder, an owner and sometimes even an investor in companies that she has a unique and authentic connection with, companies she believes are doing good work or doing something that resonates with her.

‘But again, this is as a result of understanding a lot more about the business and the power of the artist and of the creator in bringing innovative, future-focused products and companies to center stage where they can have a greater impact on society.’

She added she chooses to work with brands now that align with her ‘vision and goals’ for what she chooses to impact.

JLO also said she wants to provide people with the opportunity to enhance their lives.

He is a fan: ‘I am in awe of what Jennifer’s effect on the world is. At most, as an artist, I can make movies that move people. Jennifer has inspired a massive group of people to feel they have a seat at the table in this country.’ At the Met Gala

‘This month, I announced a partnership between Limitless Labs and Goldman Sachs to elevate and support Latin entrepreneurs with its 10,000 Small Businesses program, which I’m really excited about.’

She also explained the background of ‘limitless.’ 

‘Limitless comes from one of my songs I did for a movie called Second Act,’ she said.

‘It was very much about when you think that opportunity is not there for you and realizing the only limits you have are in your mind. I’m at a point in my life where it has become incredibly important to me to be vocal about that. 

‘Obviously, I’ve put that theme into my movies. And I’m doing it with Limitless Labs, using my platform and the influence I’m so privileged to have to focus on females, to focus on families, the Latinx community and women of color, and especially entrepreneurs, because I really feel like entrepreneurs are such special people. They’re artistic in business—they can change the world in so many ways.’

She has no limits: ‘Limitless comes from one of my songs I did for a movie called Second Act,’ she said. ‘It was very much about when you think that opportunity is not there for you and realizing the only limits you have are in your mind. I’m at a point in my life where it has become incredibly important to me to be vocal about that’; seen in Venice wearing Dolce & Gabbana

And she talked her success on social media: ‘I know that it’s great for what it is, but I also don’t take it so seriously that it could somehow hurt me on an emotional or personal level.

‘I recognize the power that the artist, founder and creator now has, but I also recognize the responsibility and the need to set boundaries. 

‘It’s also on my terms without the traditional media creating a narrative that I can’t dispel. Now I can go, “No, that’s not who I am.” And people can see me for who I really am. There’s a direct line, and I think that’s incredibly important.’ 

Boyfriend Affleck said, ‘All I can tell you is that I have seen firsthand the difference representation makes because I have seen, over and over and over and over, women of color approach Jennifer and tell her what her example as a strong woman and a woman succeeding and demanding her fair share in the business world means to them.’

Early start at branding: ‘Early in my career, I chose to be a brand ambassador for companies like L’Oréal and Louis Vuitton when others weren’t really doing that,’ said the mother of two. ‘There was so much kind of taboo for real artists or actresses or recording artists to do those type of things. But I felt that it was important to start seeing somebody who looked like me in those ads, because it had been the same look for so long’

‘I am in awe of what Jennifer’s effect on the world is. At most, as an artist, I can make movies that move people. Jennifer has inspired a massive group of people to feel they have a seat at the table in this country. That is an effect few people throughout history have had, one I will never know and one I can only stand by and admire with respect.’ 

Her manager Benny Medina talked to the site as well about his client.

‘Jennifer is a natural artist, creator and founder who does a lot of things great,’ notes longtime manager Medina, CEO, The Medina Company.

Helping out: With Noelle Santos (L) at the Jennifer Lopez and Goldman Sachs 10,000 Small Businesses event to celebrate National Hispanic Heritage Month with Latina business owners at The Lit. Bar on September 12, 2021 in New York City

‘She is limitless. She is resilient. Authenticity is her brand, and with that she chooses to use her influence to help provide others with opportunity and to enhance their lives. 

‘Making things better, more beautiful and meaningful is at the core of everything that she does. She strives to make the lives of people better and more inspired.’ 

And another one of her team members also spoke.

‘Jennifer’s brand has always been about standing up for what you believe, not allowing anyone or anything to trivialize or marginalize or stop you,’ explained Elaine Goldsmith-Thomas. ‘We try to pick projects with characters who are empowering or empowered, and people are cast and our crews with as much diversity as possible, giving women and people of color an opportunity they did not have a few years ago.’ 

JENNIFER LOPEZ’S MANY HATS

 

JLO BEAUTY SKINCARE 

She launched JLO Beauty this year and started with her skincare line that uses olive oil

 

FILMS – ACTRESS AND PRODUCER 

She stars in and produces her movies. Her next is Marry Me with Owen Wilson for 2022

 

MUSIC 

Her music career is long and iconic with hits like Jenny From The Block and On The Floor, her top hit of all time

 

FRAGRANCE 

She has several fragrances with one of the latest being the scene Promise

 

COACH MODEL 

Lopez has been the face of Coach for a while; here she is seen in a fall 2021 ad

 

DSW SHOES 

She has her own shoe line that sells at DSW and even wore a pair to the Met Gala

 

SUNGLASSES

The Maid In Manhattan star also models for Quay sunglasses; seen here in 2020 when she did a QUAY X JLO collaboration

 

COFFEE

Jennifer backed Super Coffee when she was with fiance Alex Rodriguez

 

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