Kim Kardashian follows in the footsteps of Kylie Jenner as she begins skincare expansion with ‘KKW Skin’ trademark
Kim Kardashian is planning to expand her business empire to include a skincare line.
The 39-year-old reality star has now filed to trademark ‘KKW Skin,’ according to legal documents obtained by TMZ.
Her newest venture follows her success with her Skims shapewear and her KKW Beauty cosmetics line.
New business: Kim Kardashian, 39, plans to start a skincare company after trademarking KKW Skin, according to TMZ; pictured in 2018
According to the documents, Kim plans to sell the KKW Skin products in retail outlets that are well known for selling skincare products and cosmetics.
She also listed the many different products she might make under her new brand: moisturizers, creams, lotions, cleansers, body and face scrubs, face masks, facial and body oils, scrubs and more.
This business move comes after her younger sister Kylie Jenner expanded her focus to skincare with the launch of Kylie Skin last year.
Kim first made her entry into cosmetics in June 2017 with the launch of KKW Beauty, as well as her perfume line KKW Fragrance, which was launched in November of the same year.
KKW Beauty became a billion-dollar brand in June, after the cosmetic conglomerate Coty purchased a 20 percent stake in the company for $200 million, meaning the company was valued at $1 billion.
Expanding: She plans to sell her KKW Skin products in retail outlets that sell cosmetics and skin care; shown in 2018
Coming soon: Potential products could include: moisturizers, creams, lotions, cleansers, body and face scrubs, face masks, facial and body oils, scrubs and more; shown in 2018
Kim’s youngest sister Kylie Jenner also received a massive buyout from Coty for her Kylie Cosmetics line, though hers was even larger.
Coty purchased 51 percent of her brand for $600 million, which was believed to have made her a billionaire until Forbes corrected its estimates and claimed it had been shown tax draft returns with inflated numbers.
Unlike Kylie’s case, Kim still retains a majority share of her cosmetics company.
In June of last year, the reality star announced she was launching a line of shapewear products under the name Kimono, which featured her own name but is also the name of a traditional Japanese garment.
After fans and critics criticized the use of the name, which they considered exploitative of Japanese culture, she changed the company’s name to Skims.
New ventures: Kim launched KKW Cosmetics in June 2017, followed by KKW Fragrance in November 2017 and Skims in 2019; pictured with Kris Jenner in 2018
This weekend, Kim appeared to spend some quality time with her daughter North, seven, her husband Kanye West, 43, and her sister Kourtney Kardashian, 41.
She shared a photo of herself and North paddle boarding, though it wasn’t clear if it was taken recently or during a trip to Wyoming, where Kanye has been living in recent weeks.
The rapper returned to Los Angeles over the weekend following a short stop in New York amid his long-shot presidential campaign.
He and Kim have been living apart amid the stresses of his attempts at a political career and his recent mental health crises, which she addressed publicly on social media.
So much fun: The reality TV bombshell was joined on her outing by her husband Kanye West and elder sister Kourtney Kardashian
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