Kim Kardashian has found herself at the centre of a "cultural appropriation" row on social media over her new hairstyle.
The reality TV star shared pictures from a recent photoshoot of herself wearing braids in her hair, but was instantly slammed by her followers.
The SKIMS CEO, 39, stunned when she rocked up in braids to her husband Kanye West's Yeezy A/W 20/21 PFW show, but her look was met with much criticism.
Critics rushed to Twitter to voice their concerns over the bombshell's new hair-do, with many saying her hairstyle was ripping off "black culture".
One person wrote: "I wish I was as determined to do anything as Kim Kardashian is to appropriate black hairstyles"
Another added: "can you please stop appropiating black culture?"
While a third penned: "Seeing non-black women wearing historically black hairstyles like its some fun trend is appropriation. And what’s worse is when they change the name to make it their own. Remember when Kim Kardashian called African banku knots 'space buns'."
And a fourth wrote: "Black culture appropriator!"
But despite the surge of criticism over her braids, some of Kim's fans rushed to her defence.
One fan wrote: "It’s 2020 we know it’s y’all culture. It’s a badass hairstyle and you don’t control the hands that braid it. On top of that , this is only an American issue. No one on earth besides African Americans deem this cultural appropriation"
While another added: "GORGEOUS! Bring blonde kim back!"
And last year, Kim was once again accused of cultural appropriation after posting a photo of her 90s-inspired make up line in which they claimed she looked completely unrecognisable.
The 38-year-old star shared an image of herself with a much thinner nose and larger pout that had fans wondering exactly who was in the photo.
The star was also targeted with comments of cultural appropriation, with some commenting: “Remember sis you ARE WHITE”, while others said: “Kimberly. I thought we already went over appropriating black culture. Just cause you married Kanye doesn’t give you the right to imitate Aaliyah like this…”
The backlash came as people commented on her heavily darkened skin tone, with one asking: “Kim kardashian is a white woman what is going on here.”
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