‘In what world does editing Tyra Banks’ body endorse positivity and inclusivity?’ Kim Kardashian’s new star-studded Skims campaign is accused of ‘extreme and appalling’ Photoshopping of model
Kim Kardashian’s new star-studded Skims campaign has been accused of heavily photoshopping supermodel Tyra Banks.
The model, 48, appeared in the new ad in her underwear alongside Candice Swanepoel, Heidi Klum, Alessandra Ambrosio and Kim herself for the campaign.
But many have branded the editing of Tyra’s body ‘extreme and appalling’ after photos emerged of her taken during the shoot day which look dramatically different from the actual ad photo itself, particularly around her waist.
Oh no: Kim Kardashian’s new star-studded Skims campaign has been accused of heavily photoshopping Tyra Banks (pictured left before alleged changes and right in real ad with a smaller waist)
TV personality Tyra herself shared multiple photos from the photoshoot on social media leading fans to compare them with the real campaign images.
‘These pics are stunning but Tyra looked so gorgeous naturally and this editing is so bizarre and unnecessary?’ one Twitter user wrote.
‘Tyra seems to be a victim of extreme photoshop in this one – where did her body go?’ another said.
Not happy: Many have branded the editing of Tyra’s body ‘extreme and appalling’ after photos emerged of her taken during the shoot day which look different from the actual ad photo itself (pictured)
On the Instagram account Problematic Fame, which frequently posts about beauty standards in Hollywood, Skims was accused also of photoshopping, along with failing to represent ‘body positivity and inclusivity’.
‘Appalled to see the amount of photoshop done to Tyra Banks’ body in Kim Kardashian’s new Skims and campaign,’ the Instagram wrote
‘For a brand that prides themselves on body positivity and inclusivity, this is low,’ the caption continued. ‘In what world does editing Tyra’s body into a clone of Kim’s endorse any sort of body positivity and inclusivity?
Wow: The model, 48, appeared in the new ad in her underwear alongside (L-R) Candice Swanepoel, Heidi Klum, Alessandra Ambrosio and Kim (centre) herself for the campaign
Reaction: On the Instagram account Problematic Fame, which frequently posts about beauty standards in Hollywood, Skims was accused also of photoshopping, along with failing to represent ‘body positivity and inclusivity’
‘Tyra’s body is perfect, this photoshop is horrendous and completely unnecessary, disappointing.’
Another commented of Kim’s figure: ‘Your waist looks 1/2 of Tyra Banks’. Does Tyra Banks have a 50 inch waist or is this photo shopped?
Someone else questioned: ‘Why did you photoshop them? Specifically Tyra???’
MailOnline has contacted Skims and Tyra for further comment.
Supermodel: Someone else questioned: ‘Why did you photoshop them? Specifically Tyra???’ (pictured in one of the solo shots)
Tyra recently spoke about the new campaign, with the supermodel revealing that she had a discussion with Kim about Skims before signing on.
‘Kim reached out to me, and we had a beautiful heart-to-heart conversation about the campaign,’ the America’s Next Top Model creator said in a recent interview with Vogue.
‘I’ve respected her business savvy for quite a while; after that call, my respect grew to an even greater level. Kim dropped words of wisdom from her mom that echoed sage advice my mom has shared with me over the years.
‘I hadn’t modelled lingerie and undergarments in so long, but I said yes after speaking with Kim and hearing her thoughtful, loving, and instinctive words!’
Campaign: Tyra recently spoke about the new campaign, with the supermodel revealing that she had a discussion with Kim about Skims before signing on
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