L'Oréal's US CMO bolts for at-home fitness startup Hydrow

Hi! Welcome to the Insider Advertising daily for November 13. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

First: We are looking for nominations for the top PR firms in the tech industry. Nominations are open until November 18.

Today's news: L'Oréal's US chief marketing officer Gretchen Saegh-Fleming leaves for at-home fitness startup Hydrow, inside WarnerMedia's huge layoffs, and how Jennifer Prosek became a star in financial PR.


L'Oréal's US CMO has jumped to at-home fitness startup Hydrow, which just raised $25 million as it aims to take on Peloton and Mirror

  • L'Oréal's US chief marketing officer Gretchen Saegh-Fleming has left to join at-home fitness startup Hydrow, reports Tanya Dua.
  • At-home fitness companies like Peloton and NordicTrack have reported record sales during the pandemic.
  • Saegh-Fleming worked at L'Oréal for eight years, spearheading areas like e-commerce and digital innovation.

Read the full story here.

Jason Kilar.WarnerMedia

Inside WarnerMedia as huge layoffs hit the company and speculation swirls around the futures of CNN and HBO Max

  • WarnerMedia CEO Jason Kilar and two other top execs addressed staffers during a virtual town hall on Wednesday afternoon after the company cut a huge number of jobs.
  • A person in the meeting said Kilar positioned the layoffs as part of a "painful" but necessary shift to realign the company around emerging products like HBO Max.
  • Speculation has been swirling that WarnerMedia might spin off or sell CNN, and Kilar said at the meeting that he was excited about the opportunities at the cable-news network after its ratings boomed during the election.

Read the full story here.

Jennifer Prosek, managing partner of Prosek Partners, speaks at the Page Spring Seminar in 2015.Page

Inside the rise of Jennifer Prosek, who went from upstart to financial public relations juggernaut who spins for clients like Goldman Sachs and Bridgewater Associates

  • Sean Czarnecki profiled Prosek Partners CEO Jennifer Prosek, who has become a juggernaut in financial public relations.
  • She started in PR straight out of college, working for clients like local law firms, real estate brokers, and an ambulance company, before branching out to financial services companies.
  • But as the agency expands to crisis situations, it faces competition from established firms like Sard Verbinnen & Co. and Joele Frank.

Read the full story here.

More stories we're reading:

  • Disney Plus now has over 73 million subscribers (Business Insider)
  • Mondelez's online sales have soared 78%. Its CMO lays out how it's trying to cash in with direct-to-consumer efforts like a site where people can design their own Oreos (Business Insider)
  • TikTok is once again trying to avoid a ban as its sale to Oracle still isn't finalized (Business Insider)
  • The self-proclaimed 'oldest house on TikTok' shares the 17-page media kit the influencer group uses to get brand sponsorships (Business Insider)
  • REI gives its employees a paid day off on Black Friday, but hourly workers say that it's a 'marketing move' and that the company has strayed from its co-op roots (Business Insider)
  • Trump eyes digital media empire to take on Fox News (Axios)

 Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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