‘The whole industry is disingenuous’: Luisa Zissman launches verbal attack on ITV’s ‘soul destroying’ This Morning, ‘dull’ Loose Women and ‘s**t’ £500 Good Morning Britain fee

Luisa Zissman has launched a shocking attack on ITV’s daytime line-up, claiming the £500 fee for a Good Morning Britain appearance is ‘not worth getting out of bed for’.

The former Apprentice runner-up, 37, went on to dub Loose Women ‘Boring Women’ since it’s ‘so dull’ before claiming This Morning is ‘soul destroying’ and ‘awful’, despite having featured as an interviewee in the past.

She even went on to slate the show that catapulted her to ‘fame’ in 2013, adding that Lord Sugar’s reality programme had a ‘shelf life’ and is ‘not as good as it used to be’.

Wow! Luisa Zissman has launched a shocking attack on ITV’s daytime line-up, claiming the £500 fee for a Good Morning Britain appearance is ‘not worth getting out of bed for’

She told The Sun: ‘I don’t really do TV any more — I can’t be bothered. It’s s*** money and I think that the whole industry is disingenuous. It’s just bulls***. 

‘I’m too controversial for Loose Women. It should be called Boring Women, it’s so dull. 

‘I don’t watch This Morning either. I’m sure they’re nice people, but I’d rather sit in silence. It’s soul destroying and awful.’

Luisa’s representative has been contacted for comment by MailOnline. 

Gasp! The former Apprentice runner-up, 37, went on to dub Loose Women ‘Boring Women’ since it’s ‘so dull’ before claiming This Morning is ‘soul destroying’ and ‘awful’, despite having featured as an interviewee in the past (Phillip Schofield and Holly Willoughby are pictured) 

The last time Luisa appeared on the the show in April 2021, she broke down in tears as she explained her decision to have dead stallion Madrono preserved.

Appearing alongside the majestic beast and taxidermist Simon Wilson aka Simon The Stuffa, the TV personality grew emotional as she discussed her grief.

Although the entrepreneur explained that she couldn’t bear to be parted from her pet – who died from cancer in 2019 – viewers were left baffled by the ‘creepy’ decision to have Madrono stuffed, remarking that it would serve as a constant reminder of his death.

Apologising for crying, Luisa explained: ‘This is so embarrassing, I suppose everyone deals with grief in different ways. He’s so majestic and so beautiful so I didn’t want to let go of him…

Throwback: She even went on to slate the show that catapulted her to ‘fame’ in 2013, adding that Lord Sugar’s reality programme had a ‘shelf life’ and is ‘not as good as it used to be’ (pictured on the show)

‘When I knew Madrono had to be put to sleep I went to Simon and said I couldn’t bear to not see him again. I couldn’t describe it, I just wanted him with me forever.’

Recalling how she felt after seeing him stuffed for the first time, she said: ‘It made me really happy!

‘Like you said he’s a work of art, he’s a sculpture. For me I just wanted him to live forever I guess and be this amazing piece of art, this sculpture, I was so privileged to own him.

She continued: ‘I was pretty grief stricken, I had quite a hard time after Madrono died, some people might find that strange but we’re a nation of animal lovers so I hope some people with understand.’

Angry: She said: ‘I don’t really do TV any more — I can’t be bothered. It’s s*** money and I think that the whole industry is disingenuous. It’s just bulls***’ (pictured in 2017)

Madrono passed away in 2019 after a battle with cancer but the Covid lockdown resulted in a delay having his body preserved.

Reflecting on his demise, a tearful Luisa explained: ‘When I first bought Madrono I knew he had melanomas, cancerous lumps, but some horses can live with that and not be affected.

‘It came into light a couple years after owning him that he needed treatment, I started and did every cancer treatment you can do on a horse… in the end they grew internally and he couldn’t go to the toilet.

‘There was nothing I could do so I had to go to sleep’.

Controversial: ‘I don’t watch This Morning either. I’m sure they’re nice people, but I’d rather sit in silence. It’s soul destroying and awful’ (pictured in 2020)

Taxidermist to the stars Simon said that stuffing the animal was no mean feat, calculating that it took two months to preserve the creature.

Taxidermy refers to the art of preserving of an animal’s body via mounting or stuffing for the purpose of display or study. Animals are usually portrayed in a lifelike state.

A full body mount for equines ranges from around £6,000 for a pony to £15,000 for a draft horse.

Now the work is complete, Madrono will take pride of place in the hallway of Luisa’s Hertfordshire home where she lives with husband Andrew Collins and their two children, Indigo, three and Clemmie, two, as well as daughter Dixie, nine, who she shares with her ex-husband Oliver Zissman.

Invite’s in the post! ‘I’m too controversial for Loose Women. It should be called Boring Women, it’s so dull’

Following the interview, shocked viewers took to Twitter to express their concerns.

Viewers penned: ‘Thats just really creepy…also, I’d probs be gutted, everytime I looked at it…just a reminder that they are gone’;

‘Just why? No idea why anybody would want a permanent stuffed reminder that their beloved pet is dead Broken heartBroken heart#ThisMorning’; ‘

‘What about photographs, videos , a lock of hair, horse shoe. There’s plenty of ways to see him and remember him but it’s strange this taxidermy thing because the horse is there lifeless and no personality. #ThisMorning’ [sic].

Grieving: The last time Luisa appeared on the This Morning, she broke down in tears as she explained her decision to have dead stallion Madrono preserved (pictured in April 2021)

Others were more sympathetic to Luisa’s plight, penning: ‘There’s no manual for grief. People need to come out of business that doesn’t concern or pay them. If that’s how she wants to remember her pet, that’s her choice. #ThisMorning’;

‘#ThisMorning #horse. I don’t know about taxidermy in general.; ‘The horse is beautiful and she loves it, if it makes her happy to see and touch it then that’s all that matters’; ‘If having her horse stuffed makes her happy then that’s up to her. #ThisMorning’

Ahead of her interview, Luisa announced on her Instagram Stories: ‘I’m still not sure why it’s such interesting news.

‘Obviously people do think it’s a bit weird, I didn’t realise it would be international news. I think it’s weird that people think it’s weird. Madorono will be there. I’m super excited to see him again. Might give him a brush.’ 

Reunited: Luisa Zissman appeared on the episode alongside dead stallion Madrono and taxidermist Simon Wilson aka Simon The Stuffa

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