Millie-onaire! Love Island winner Millie could ‘easily’ make £1M if she makes clever decisions – but Liberty may eclipse her with big brand deals despite quitting the show
- Latest Love Island news and updates from the Series 7 contestants right here
She bagged a share of the £50,000 prize fund with her boyfriend Liam Reardon after being crowned queen of the Love Island villa during Monday night’s finale.
Yet Millie Court is predicted to rake in far more in the coming months, as sources reveal she could ‘easily’ make £1million, if she plays her cards right with brand deals and endorsements with the right companies.
Fashion buyer’s administrator Millie, 24, is set to make thousands from Instagram deal and clothing and beauty brands and endorsements, after her popularity soared while appearing on the ITV2 dating show.
Easy money! Millie Court is predicted to rake in far more in the coming months, as sources reveal she could ‘easily’ make £1million
However despite coming out top, PR expert Mark Borkowski has admitted he thinks Millie’s earning potential could be eclipsed by Liberty, 22.
A source said: ‘Millie is going to be cashing in after the final and will easily make £1 million in a year if she is clever about her next move.’
The source added to The Sun newspaper: ‘She’ll make thousands from Instagram deals and there are clothing and beauty brands clamouring to get her on board for big-money endorsements.’
A marketing expert has predicted that Millie will partner with ASOS following her win, after wearing 13 items of their clothing across the series.
As an ex-employee of ASOS, Millie’s odds of representing them is even higher.
Shining brighter? However despite coming out top, PR expert Mark Borkowski has admitted he thinks Millie’s earning potential could be eclipsed by Liberty, 22
Tyler Woodward, Brand Specialist and CEO of Eden’s Gate, said: ‘Millie worked as an Established Buyers Administrator at ASOS for three years prior to entering the villa.
‘She is also the islander to be seen wearing the brand the most, sporting items from ASOS 13 times during her stint in Mallorca.
‘An ASOS and Millie collab is a given in my opinion!’
Winners! bagged a share of the £50,000 prize fund with her boyfriend Liam Reardon after being crowned queen of the Love Island villa during Monday night’s finale
Liberty, who was previously coupled up with Jake Cornish, 24, quit the show after ending her romance in favour of ‘self-love’, when she felt the spark with her villa boyfriend was no longer there just three days before the final.
Liberty’s bold move suggested that she was on the hunt for love over money, but Mark admitted he doesn’t think the decision will affect her future earnings – if anything it will benefit them.
It has been reported that the Birmingham beauty has already been offered a book deal as well as being approached by a selection of fashion and beauty brands.
Mark told the Mirror: ‘Liberty’s timing and tactics have chimed with a post-Covid world. She will be a multi-millionaire.’
Bold: Liberty, who was previously coupled up with Jake Cornish, 24, quit the show after ending her romance in favour of ‘self-love’, when she felt the spark with her villa boyfriend was no longer there just three days before the final
Liberty received a Tweet of support from the In The Style CEO, indicating a brand deal is on the cards.
Tyler said: ‘Although none of the islanders, including Liberty, were seen wearing In The Style more than once or twice this season, the message of support Liberty received on Twitter from their CEO indicated there is a surefire brand deal on offer now she’s left the villa.’
Analsys at SlotsUp.com also predicted that Liberty will be able to command the highest price for sponsored Instagram posts.
They estimated she will be able to ask for £5,500. They also stated that Millie is likely to make around £4,9000 per post.
As well as securing big money deals, the Islanders will also have the chance to live rent-free, as landlord Get Living is offering the finalists a chance to keep their passions ignited in free accommodation for the next two-months.
A source said: ‘Millie is going to be cashing in after the final and will easily make £1 million in a year if she is clever about her next move’
For long-distance lovers Liam and Millie, it might be just what they need to keep the love alive as they face a 3.5hour commute from Romford to Merthyr Tydfil, Gavin and Stacey style, if they want to keep things going.
Millie and 21-year-old Liam’s journey to the final has been a rocky road, but ultimately love championed as they found their way back together following his wandering eye to Lillie Haynes in Casa Amor.
The couple were in the final two with Chloe Burrows and Toby Aromolaran, who finished runners up, as well as third place pair Faye Winter and Teddy Soares, and Kaz Kamwi and Tyler Cruickshank, who finished fourth.
Love Island serves as only a stepping stone to successful careers in online influencing, clothing lines, club appearances and TV, meaning finalists can rake in megabucks once the show is over – amounts that make £50k look like a drop in the ocean.
Money maker! For most, Love Island serves as only a stepping stone to successful careers in online influencing, clothing lines, club appearances and TV
While those who make fleeting appearances in the reality show tend to return to their day jobs, some former stars have managed to earn millions of pounds thanks to their overnight fame.
However, this year Love Island cast members are reportedly banned from making TV appearances for eight months after appearing on the show, according to their leaked contracts.
According to The Sun, this year’s stars could face tough restrictions when it comes to capitalising on their newfound fame after leaving the villa, with bosses warning they must seek approval before signing any brand deals.
Before jetting to Majorca, all of this year’s Islanders had to sign a lengthy contract which detailed limitations they may face once they leave the villa.
Big bucks! Finalists can rake in megabucks once the show is over – amounts that make £50k look like a drop in the ocean (Pictured Faye Winter , 26, and Teddy Soares , 26)
Will it impact their earnings? However, this year Love Island cast members are reportedly banned from making TV appearances for eight months after appearing on the show
It allegedly states that they ‘must not apply, audition for, or appear on any other programme until February 22’.
ITV bosses have also been given a veto over any commercial deals the cast may wish to sign for a month after the series ends, regardless of how long they were on the show.
The contract also reportedly states this year’s stars ‘cannot contribute or appear on any podcast without approval,’ meaning ITV bosses have full control over any future deals Love Island stars may wish to sign.
A source told the publication: ‘Islanders will have been able to read what they are signing up for but it’s one of the strictest contracts I’ve ever seen – they have no experience of the industry so I doubt they would have understood the implications.
‘Everyone knows as soon as you leave any reality show you have to strike while the iron is hot but ITV’s demands make that really hard.’
Oh no! ‘Everyone knows as soon as you leave any reality show you have to strike while the iron is hot but ITV’s demands make that really hard’ said an insider (Pictured Kaz Kamwi, 26)
Eyes on the REAL prize: Clothing collaborations with fast fashion brands are easily the most coveted deal for Love Island stars to land (Kaz pictured with Tyler Cruickshank , 26)
Indeed, clothing collaborations with fast fashion brands such as InTheStyle, MotelRocks, PrettyLittleThing, MissPap, Quiz, BooHoo, boohooMAN and Topshop are easily the most coveted deal for Love Island stars to land once they leave the villa.
Molly-Mae landed a reported £500,000 deal with PrettyLittleThing – and she didn’t even win the reality show.
Ambassador deals can also bring in the big bucks, with the likes of Isle of Parasite and Beau Avenue stumping up to have ongoing endorsement from the hottest Love Islanders.
Megan Barton Hanson and Maura Higgins both became Ann Summers ambassadors after leaving the villa.
In fact, glamour model Megan’s proud stance on her sexuality has landed her a lingerie edit, Megan Loves, with Ann Summers, as well as her own collection of sex toy picks with the multinational retailer company – said to be worth six figures.
Million follower girl: Currently, Liberty Poole can ask for the most per Instagram post as the first girl on the current series to reach over 1 million followers, despite leaving before the final
Night out with Chloby? Personal appearances at nightclubs and at venue openings can land the new reality thousands for just an hour’s work (Chloe pictured with Toby Aromolaran, 22)
Brand deals with the likes of Mark Hill, JustEat, McDonalds and other big brands are also top of the wish list for many Love Islanders.
Personal appearances at nightclubs and at the opening of venues can land the new reality thousands for just an hour’s work.
Instagram posts from a wide range of lifestyle companies offer regular income for the newbie social media influencers.
And the more followers a Love Islander has, the higher fee they can command to promote products on their grid.
For example, it’s thought that Molly-Mae can earn up to £10,000 per social media post with her 4.2million followers.
Currently, Liberty Poole can ask for the most money as the first girl on the current series to reach over 1 million followers, despite leaving the show before the final.
Love Island’s Richest Contestants
1. Alex and Olivia Bowen – £4.5m
2. Molly-Mae Hague and Tommy Fury, Amber Gill and Megan Barton Hanson – £2m
3. Dani Dyer – £1.7m
4. Amber Davies – £1.6m
5. Kem Cetinay – £1.5m
6. Chris Hughes – £1.4m
7. Gabby Allen and Kady McDermott – £1.3m
Magazine deals for big milestone moments can also bring in a pretty penny; whether it’s a baby or engagement announcement, or exclusive coverage of a wedding.
And, now that podcasts are the hot new thing, Love Islanders have quickly jumped on the bandwagon.
Amber Gill launched an agony aunt-style podcast, Reality Check, with co-stars Anna Vakili and Yewande Biala, while Megan Barton Hanson has her own sex-positive podcast, You Come First, and Kem Cetinay co-hosts the Love Island morning after podcast.
Former winner Dani Dyer even went on to write her own book, What Would Dani Do? My Guide to Living Your Best Life, while Chris Hughes released his autobiography You Bantering Me? and Gabby Allen penned her own cookbook.
And of course, TV appearances on the likes of Loose Women, GMB and Lorraine offer a tidy sum, with some contestants even securing short-term hosting gigs as showbiz correspondents on daytime TV.
Some Love Islanders are given their own spin-off shows, such as Chris Hughes and Olivia Attwood with Chris & Olivia: Crackin’ On, while others try again at finding love on Celebs Go Dating.
Spin-off show? Some Love Islanders are given their own spin-off shows (Millie pictured with Liam Reardon, 22)
Music career for Millie? Of course, those Love Islanders with talent have been quick to put them to good use and earn as much as possible in the process
Some former islanders have gone on to appear on Dancing On Ice and Celebrity Hunted, with their agents demanding high fees for their clients to be involved.
A few former contestants joined the cast of TOWIE including Kady McDermott, Olivia Attwood and married couple Nathan Massey and Cara De La Hoyde, which helped to keep their profiles in the public eye and the money rolling in.
Of course, those Love Islanders with talent have been quick to put them to good use and earn as much as possible in the process.
Four islanders: Zara McDermott, Eyal Booker, Wes Nelson and Samira Mighty, teamed up to unsuccessfully compete on Celebrity X Factor as No Love Lost, while Amber Davies’ stint on the reality show paved her way to a fortune as she took to the West End stage.
The media personality, who worked as an entertainer for London’s circus themed club night Cirque Le Soir, landed a role in Dolly Parton’s musical 9 To 5 and filmed her own ITVBe show off the back of it.
What’s next for the Love Island 2021 finalists? The most business savvy stars create their own independent ventures, starting up clothing labels, fake tan brands and more
Amber’s ex Kem launched a brief rap career alongside his close pal Chris Hughes by releasing their song Little Bit Leave It, which topped the charts on iTunes and Spotify, and the duo also released a fitness DVD.
Lifelong horse fan Chris now regularly presents the racing coverage with ITV.
Personal trainer Gabby Allen profited off her love for fitness by launching her own app, and reportedly signed another £100,000 deal with another app too.
She was embroiled in a public spat with fellow Love Islander Kady McDermott who also released a fitness programme, Body Goals By Kady.
The most business-savvy stars create their own independent ventures such as these, with others starting up clothing labels, fake tan brands and more.
Love Island 2021 – Meet the contestants
Which Love Island Series 7 couples are still together?
Where are the Love Island winners now – and what are they worth?
When is the Love Island Finale 2021?
Which Love Island couples are still together?
Source: Read Full Article