Post Malone has teamed up with Universal Music Group and creative studio Powster to launch an innovative, synchronized dual-phone music video for his hit song “Circles,” available on Spotify.
Fans can view the entire dual-phone video story through two phones placed side-by-side.
While the videos each work alone, viewers can only see the full story when two phones are placed side-by-side, revealing the tale of a couple continually breaking up and getting back together — going in “circles.”
The activation needs two people to work together to see the full picture.
“This content shows an artistic and innovative approach to Spotify by Post Malone, who is capitalizing on the value of featuring unique content tailored to the platform he engages in” said Ste Thompson, CEO and Creative Director of Powster.
The synchronized dual-screen experience is available on all devices with the Spotify App and can be accessed at circles.postmalone.com.
Source: Read Full Article