Gemma Atkinson applies makeup before Steph's Packed Lunch
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Shopping online has its pros and cons. The pros are you can shop from your bed and get it delivered the next day if you’re a prime shopper. The cons are you can’t try them out for yourself and it can be hard to decipher if what you’ve found is a hidden gem or something that’ll live untouched in your makeup drawer.
Luckily for us, Amazon reviewers never shy away from giving their real opinions about a product – making it easy to decipher the ones worth buying. Whether you’re looking for a new foundation, a volumising mascara, or something to get your liner on point, keep scrolling to see the top-rated budget beauty on Amazon.
Maybelline New York, Volume Mascara, Lash Sensational
22,235 5-star reviews
Enjoy fanned out, voluminous lashes with this best-selling mascara from Maybelline.
The wand is comprised of a curved silicones brush with six different bristle sizes so you can get into your corner lashes for a more dramatic look.
Promising review:
“I really should just give up trying new mascaras as I always come back to this one. I’ll cry if it ever gets discontinued. It has the hard plastic spike brush that I prefer and both lengthens and thickens without going all goopy. Does smudge a little with moisture, but it’s not the waterproof version so somewhat expected. In summary, it makes my flimsy blonde lashes look badass, which is all I really want from a mascara”.
RRP: £8.99, on sale now for £5.28 – you save £3.71
Shop on Amazon here…
DON’T MISS:
Maybelline Instant Anti Age Eraser Eye Concealer
22,730 5-star reviews
This concealer is often compared to some of the more expensive options on the market and often comes out on top.
Despite the low price, the way this concealer can conceal imperfections and illuminate to make you look fresh and flawless makes it a favourite for beauty lovers everywhere.
Promising review:
“I only received this morning and have just used it and had to write a review straight away. I’ve always had dark circles under my eyes and I’ve tried so many concealers and nothing has ever hidden them – until today! I honestly can’t believe how well this product works. I don’t have any dark circles! I love this product so much already”.
RRP: £8.99, on sale now for £5 – you save £3.99
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Rimmel London Stay Matte Pressed Powder
12,689 5-star reviews
If you wonder why your makeup never lasts and yet you don’t use a powder – it’s time to try one out.
This long-lasting pressed powder by Rimmel offers up to five hours of shine control, minimises the appearance of pores, and leaves skin looking flawless, all of which helps your makeup to stay locked into place throughout the day.
Promising review:
“This powder is a classic. I bought it in transparent and it is exactly what I expected, even beauty gurus and reviewers say it’s one of the best low priced powders and good reason-nice texture, looks nice on the skin and mattifies”.
RRP: £3.99, on sale now for £3.82 – you save £0.17
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L’Oreal Paris True Match Liquid Foundation
9,126 5-star reviews
True Match by L’Oreal is one of those foundations that will never go out of style, it’s just too good.
The foundation combines makeup with skincare, infusing hyaluronic acid, glycerin, aloe vera extract, and vitamin E to keep your skin healthy and hydrated while you’re wearing it.
The consistency is super blendable, leaving you with a natural glow that lasts for hours.
Promising review:
“Absolutely LOVE this foundation! I’m always switching brands but I will stay loyal to this one. For the price you can’t go wrong, I like full coverage but something that doesn’t feel heavy on your face at the same time. This is so light, it covers all my blemishes and stays on throughout the day even in hot weather – a must-have”.
RRP: £9.99, on sale now for £7 – you save £2.99
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Rimmel Exaggerate Waterproof Eye Definer Aqua Sparkle
6,730 5-star reviews
Experiment with a fun shade that veers away from the standard black, the aqua colouring makes a statement and helps your eyes pop.
The texture of the pencil is creamy, blendable, and waterproof so it can stay in place for up to ten hours.
Promising review:
“Best eyeliner I’ve ever used and I’ve used a lot! Even the smudge-proof ones that cost twice as much usually leave me with panda eyes but this one doesn’t budge, a great wee find and will be a staple in my makeup bag from now on”.
RRP: £4.49, on sale now for £2.58 – you save £1.91
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e.l.f. 16HR Camo Concealer
5,738 5-star reviews
Colour correct, conceal, and highlight with this full-coverage matte concealer that stays in place for up to 16 hours of wear.
The formula balances oil which makes it perfect for oily skin types, leaving a matte finish.
Promising review:
“This is excellent and an absolute bargain to boot. I have extremely fair skin, so it’s difficult to find a concealer that brightens up under my eyes while being a fraction lighter than foundation.
This dries very matte, which again is a bonus as it means less powder is required to set, and under eyes, I try to use as little powder as possible to prevent wrinkle accentuation. I’m 49 so this is important. This doesn’t sink into wrinkles either. I find a lot of other concealers do, so this is a real plus point for me”.
RRP: £6
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Rimmel London Lasting Finish 25 Hour Foundation
7,750 5-star reviews
If you live the kind of life that often involves long days that turn into even longer nights, you need this foundation in your arsenal.
The full coverage foundation offers 25-hours of transfer-proof wear, which is one of the longest-lasting formulations you’ll find on the market.
Perfect for summer, the natural finish stays in place through heat and humidity, keeping your skin hydrated with an infusion of vitamin E.
Promising review:
“I’ve tried really expensive and really cheap foundations. This is by far the best foundation I’ve ever had. I could never get the foundation to match my very fair skin or give good coverage, but this is perfect. I have freckles and blotchy skin, and the foundation covers it really well. It lasts all day, meaning I don’t need to top up bronzer, blush or highlighter”.
RRP: £10
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Rimmel London Match Perfection Liquid Foundation
6,973 5-star reviews
Another winner by Rimmel, this best-seller protects your skin with SPF 20 and its 24-hour moisture complex that staves off dryness while you wear it.
The soft-focus formulation helps to smooth pores and minimise imperfections for a medium coverage, flawless base.
Promising review:
“My all-time favourite highstreet foundation I’ve tried and bought (and I’ve tried and bought a lot). Lovely natural effect as a little goes a long way but can also be built up if wanting a more full coverage look, without looking cakey. The added SPF is a little bonus as well as SPF application is always important, come rain or shine”.
RRP: £8.99, on sale now for £4.34 – you save £4.65
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Maybelline Hyper Precise Liquid Eyeliner
3,425 5-star reviews
Apply a precise wing that won’t smudge or fade with this ultra-precise linger by Maybelline that has a 0.4mm brush tip for even lines.
Promising review:
“I’ve tried lots of eyeliner pens, high end and drugstore brands, and this eyeliner is my go-to for months now. Glides on very easily and thin enough to do a perfect winged liner”.
RRP: £5.99, on sale now for £4 – you save £1.99
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Maybelline Superstay Matte Ink Longlasting Liquid
16,506 5-star reviews
Matte lipsticks are amazing for longevity, but it’s not really worth it when they dry your lips out.
This innovative formulation by Maybelline offers up to 16 hours of wear thanks to its elastic ink technology that keeps your lips hydrated as you wear.
Promising review:
“This Maybelline Superstay lip colour is amazing. One application and it stayed put with no fading, smudging, leaving marks on glasses for over 10 hours. Love love love it”.
RRP: £9.99, on sale now for £4 – you save £5.99
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L’Oreal Paris Infallible 24hr Freshwear Liquid Foundation
3,439 5-star reviews
Frequently compared to Estée Lauder’s Iconic Double Wear foundation, you can expect this matte foundation to be hydrating, long-lasting, and full coverage.
The formula of this foundation feels fresh and weightless, while still lasting from day to night to day again, with ease.
Promising review:
“This product is brilliant! After spending £33 on double wear but not really liking the finish I thought maybe I should try a cheaper alternative! I will never look back. It has a lovely finish, not too dewy or matte. I have not had any spots after using and I have had comments about how flawless my face looks without the cake finish. Bargain”.
RRP: £10.99, on sale now for £8.87 – you save £2.12
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Rimmel London Professional Eyebrow Pencil
5,101 5-star reviews
Enhance and define your brows with this easy to use brow pencil by Rimmel.
The brow brush that comes on the lid makes it easy to apply and get a natural-looking finish that lasts all day.
Promising review:
“I adore these eyebrow pencils, god forbid they ever stop making them. Been using them for years. Great deep colour and last for ages”.
RRP: £3.99, on sale now for £2.34 – you save £1.65
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Revlon Colorstay Liquid Foundation
2,960 5-star reviews
An oil-free foundation specially formulated for oily skin types, this liquid matte foundation controls oil and shine for a long-lasting, flawless finish.
The coverage is medium and buildable, so you only need a small amount for a naturally smooth, airbrushed look.
Promising review:
“I’m so pleased I took a chance on this foundation, after hearing about it for so long. My skin tends to get oily as the day goes on so makeup usually slides right off by the end of the day but this, without any primer, gave such good coverage it covered my hormonal acne, with such a natural matte finish with absolutely no cakey feeling and no sinking into my fine lines. Really very pleased”.
RRP: £12.99, on sale now for £4.75 – you save £8.24
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Maybelline New York False Lash Effect Mascara
6,713 5-star reviews
Enjoy the look of falsies without enduring the hassle of putting them on with this false lash effect curling mascara.
The material of the brush has been designed to give the lashes extra volume, reaching into even the smallest inner corners of the eye.
Promising review:
“I am always buying new mascaras trying to find the ‘one’ and I have finally found one that ticks all the boxes!! I am really loving this mascara as it really does seem to lift my lashes. Gives excellent coverage and length to my lashes. Lasts all day and no black smudging under-eye either. Easy to take off at the end of the day with make-up remover. Really good value for the price and much better product than a lot of the more expensive brands around”.
RRP: £9.99, on sale now for £5.38 – you save £4.61
Shop on Amazon here…
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