Prices start at just 59p for the highly-anticipated event, which launches online for pre-orders on Sunday and in stores a week today.

Among this year's highlights is the all new Ambiano Baby Food Nutrient Blender which, at £29.99, is almost half the price of Nutribullet's £58 Baby Food Processor.

New or expecting mums and dads will also want to watch out for the Baby Snuggle Nest, which is a returning favourite.

Costing £19.99, it's 60 per cent cheaper than a Poddle Pod – and promises to make nap time a breeze.

The snuggle nest is suitable for tots aged up to six months.

Parents can also snap up a Moses Basket, with stand, for £29.99 – and a 'my first bed' for your toddler, which costs £69.99 for the bundle.

Or you may want to check out the new organic Greek style yogurts by Mamia – in berry, mango and strawberry flavours – which are suitable for kids up six months and up.

We've also got our eyes on the Disney potty training seat (£3.99), and the nursery changing unit – which costs £99.99.

Other good deals include a £10.99 highchair and £12.99 baby safety gate.

And, of course, the legendary nappy sale sees bundles flying off the shelves for £2.89.

You can get more info here, and shop the full range from Sunday here and here.

In more parenting news, this mum fears her six-month-old baby’s legs are ‘too fat’ – so what do you think?

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