ASOS has made some strict changes to its return policy – both good and bad

The brand continued: ‘We also need to make sure our returns remain sustainable for us and for the environment, so if we notice an unusual pattern, we might investigate and take action. It’s unlikely to affect you, but we wanted to give you a heads up.’

But don’t worry, ASOS will know the difference between someone who’s buying clothes that don’t fit or don’t look right, and those who are buying multiple items to wear and then return for a refund.

They said: ‘If we notice an unusual pattern of returns activity that doesn’t sit right: e.g. we suspect someone is actually wearing their purchases and then returning them or ordering and returning loads – way, waaay more than even the most loyal ASOS customer would order – then we might have to deactivate the account and any associated accounts.’

Of course, this is only a very small percentage of customers, and genuine customers needing to return items won’t be affected – but this is a wake up call for those who do take advantage.

It’s not worth having your account closed and to never be able to order from ASOS again, is it?

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