And it looks as though the fashion stakes are high, with strawberry-adorned fascinators and an array of colourful feather hats.
With temperatures set to soar to 25°C today, revellers are embracing the sunshine in knee-length dresses and lightweight fabrics.
The five-day event, which takes place at Goodwood House in Chichester, Sussex is one of the highlights of the racing calendar and attracts revellers from all over the country.
Yesterday, stylish guests included British model Rosie Tapner – who wore a blush Temperely London jumpsuit and Francesca Cumani who opted for a floral-embroidered cream midi.
Of course, outlandish hats and fascinators were aplenty, with bold colours and glamorous embellishment.
And it looks as though today will be no different, with fruit-adorned fascinators, statement hats and designer heels making their way to the racecourse.
The popular event runs until Saturday and revellers are set to flock to Sussex over the next few days.
From couples, to families and groups of mates, it's certainly set to be a day of celebration, with many visitors already cracking open the booze.
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