Hunter's Creative Director Talks Coveted Collabs, Iconic Style Moments, and Sustainability

Hunter’s Creative Director Talks Coveted Collabs, Iconic Style Moments, and Sustainability

Hunter boots have been a rainy-weather staple for over a century now, but who’s the man who gave the brand a complete revival just six years ago? Alasdhair Willis was appointed creative director in 2013, and since then, Hunter has become a wardrobe staple among celebrities and fashion influencers alike. The brand’s iconic boots are everywhere on the festival circuit and beyond.

Willis, married to designer Stella McCartney, knows his way around the industry. He has evolved Hunter into a global leader in elevated lifetstyle essentials. The brand — once a British rubber company, founded in the 1800s — is now a staple both in Britain and the US. Just when you think Hunter couldn’t get any bigger, it releases another new seasonal line or must-buy boot.

We got the inside scoop from Willis on Hunter’s coveted collaborations, most memorable style moments, and what’s in store for the company. Read on to learn how Hunter has become the label to watch.

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